In the age of internet marketing, email has become a cornerstone, with SaaS and eCommerce companies using it as a method for generating clients and building awareness.

For the past ten years, email marketing has produced the greatest return on investment of any marketing tool. It also boasts the greatest conversion rate for sales made in response to advertising messaging.

There were rumors at the start of 2020 that email marketing was at its end.  Then came the pandemic, and everything was flipped upside down. Businesses have quickly turned to digital platforms over the previous year, reviving email marketing.

In terms of economy, engagement, and everything else a business utilizes to develop positive relationships with its consumers, the past year has been difficult. And, given that most nations have strong social distancing rules in place, it’s only logical that all digital platforms are increasingly used. One of them is email marketing.

For every $1 invested in email marketing, the return on investment is around $44. Advertisers operating on their own or in specific departments can still get promising outcomes with many different platforms and email builders available.

Email is used by 4.03 billion persons worldwide in 2021. Experts predict that by 2024, that number will have risen to 4.48 billion. But one thing we can be certain of is that email is not on the verge of being obsolete.

Why is email marketing still important?

Email has been one of our most popular methods of communication for quite some time. We have all been trained to respond to emails in some form. It doesn’t matter if you’re replying, forwarding, deleting, buying something, or signing up. 

With this knowledge, email can be used to direct users to a website, a phone number, or any other action. In fact, email marketing was responsible for almost 25% of sales last year.

To begin with, email marketing is affordable. In addition, email marketing strategies are quite simple to set up. Email automation technologies allow you to run email marketing without your assistance 24 hours a day, seven days a week. You just need to finish the simple setup and everything else will fall into place.

Email marketing allows you to communicate with your target audience in a very powerful way. Business email, announcements from your firm, and newsletters sit next to ones from loved ones. As a result, the most effective form of email marketing is personalized email marketing. 

Developing a solid email marketing plan allows companies to engage and interact with their target audience in a personal way while also increasing revenue at a low cost. Email marketing tools, like other platforms and media, have changed, and they allow your company to reach clients more effectively than ever before.

While this is undoubtedly good news, especially in light of the increased use of email newsletters, we should be vigilant. Staying on top of the newest trends is essential if you want to keep up with your competition and master your email marketing plan.

What is the future of email marketing?

Since its inception in the 70s, email has undergone significant changes. What began as a simple means for office coworkers to communicate has since evolved into one of the most effective ways for marketers to reach their target audience.

So, what can email offer in the future? Researchers believe that email marketing will become more automated, relevant messages will become more personal, and cross-channel integration will become more common.

This involves using Artificial Intelligence and automation to send customized emails to a targeted audience section. Analyzing consumer buying habits, page views, and preferred items or services in order to craft a message that speaks to those tendencies.

As many as 61 percent of all emails are now opened and read on a mobile phone, and this number is only projected to rise. If a company is considering setting up email marketing, it must first ensure that the design is responsive and mobile-friendly.

Also, incorporating user-generated content into emails is one of the best ways to increase organic traffic and attract more clients.  When consumers can see good customer reviews from a diverse group of people, they are more likely to trust a service.