Internet marketing has become a part and parcel of business today and without it, it is impossible to survive the tough competition in the market. No business today can succeed without the help of proper marketing and since internet business is booming today, it is essential to market your business online through the internet. Internet marketing can help a business owner to reach out to a greater population and make them aware of the product or services you are offering. For small business owners today, internet marketing has become an essential criterion. Let’s learn some tips for doing IM the right way.
Blog – one of the best internet marketing strategies for small business is blogging. By writing non-sales and informative content about your product or services on your blog, you can attract your prospective clients and customers to be more interested in what you are offering. Blogging twice a week can make your website be found more easily on any search engine.This will get more traffic to your site and if you have any call to action attached with your blog, then it will be even better. Guest blogging is another important tool and through this you can create a link to your website for other to check out too.
Use social media – surveys show that, social media helps to generate more leads than any trade shows, telemarketing and direct mail. Today social media is so far reaching, be it Facebook, Twitter or LinkedIn, it can be used as a tool to share your content, join discussions and engage with prospective clients.
Create a Facebook page and use Facebook advertising – Facebook is one of the most important marketing tools for any small business. It is a huge opportunity for small business owners to build a relationship with fans by sharing content that is relevant and with the help of interaction and liking Facebook pages. The more a user interacts with a page, the more are the chances that their friends will see it, increasing awareness about the page.
Use email marketing and email reminders – e-mail marketing is one of the best ways to engage customers for small business owners. The impact of email is undeniable and has often resulted in an increase in sales by 25 percent. Sending reminder emails can also help to increase awareness about the products and can help in their marketing. Get your emails written from people well versed with copy writing and samedaypapers can be of great help.
SEO – Getting discovered on Google has become quite important for local business. It is no rocket science, either. Google has been offering more than a few methods to keep your business on the list, but your SEO campaign should be able to rank. SEO for local businesses also means that they can get more conversions. Unlike those old days, Google displays rich snippets, filled with address, phone number and location. Although you have an option to master Local Business SEO, there are solutions offered by SEO Company Orange County if you’d like an easy and effective approach for getting found on Google.
PPC/ Google AdWords – PPC ads are one of the best ways again to start online marketing and they can be used to target the right kind of audience and region for marketing your products. A good Google AdWords campaign, where you are sure you know how it works, can be a great provider of leads for small businesses. Start with targeted keywords, pay close attention to keyword match types and negative keywords and search query results to eliminate irrelevant visitors. Use some tracking system to measure the conversion to know more about the new visitors and how many are bouncing off.
Conduct webinars – for a webinar to be successful make sure your webinar is content rich, with relevant content for the target audience, well organized and is hosted by someone with experience conducting or running a webinar. They are interactive and help to hold the attention of the potential clients or customers.
Press release – Press releases help small and medium sized businesses to spread their content across the whole world and local channels, allowing them to get the same exposure like the larger brands. With the help of press release, small businesses are able to get their content directly in front of consumers and connect with people from different walks of life which helps to create lasting impressions. The best thing about it is, it is quite inexpensive.