Looking for persuasive referral program award ideas for your Print-on-demand business?
You’ve landed at the best place. This post will be your comprehensive guide to exploring interesting referral program gift ideas for customers, and what this program is. Let’s discuss this in detail.
What is a Customer Referral Program?
A referral program is a strategy that rewards former clients for referring your goods to their friends and relatives.
To reach a wider audience, retail establishments develop their referral schemes. It’s a marketing tactic that solicits formerly delighted, devoted clients to serve as brand ambassadors.
Why is the Customer Referral Program important?
Referrals account for 65% of new business businesses. Referrals are the most trusted type of advertising, according to 84% of individuals.
Moreover, Referred customers are four times more likely to make a purchase. Customers who are referred are 18% more loyal than those who are acquired in other ways.
Three features are present in the top referral programs: a support network of brand evangelists, alluring incentive structures, and focused promotion. These characteristics serve as the cornerstone of an effective campaign that works for every business effectively.
Gift Ideas for the Customer Referral Program
Here are some of the coolest customer referral program gift ideas for your POD business. Starting a POD business is an amazing way to enhance your multiple streams of income, referral programs can help you a lot in garnering more customers and ROI.
Give Sustainable Gifts to your Customers
Sustainable promotional goods and gifts are becoming more and more popular as more businesses become aware of their environmental effect. 43% of customers actively selected brands in 2020 based on their environmental ideals.
Think about using sustainable referral gifts to emphasize your dedication to the environment when you come up with referral campaign ideas for your program. Your customers will be aware of your sustainability initiatives, which will increase the possibility that they will keep recommending your company to others.
Give Gifts that Can Give Back to Society
With a referral thank-you gift that also supports a good cause, you can let your customers know that you appreciate their willingness to give back to the community.
For example, you can set up a charity set up, where a percentage of customer transactions will go to some charity or NGO. Everyone wants to help the less privileged, there is no harm in giving them their chance to serve.
Thank You Cards with Discounts
Receiving a beautiful thank you card with the customized product your customer has purchased will add to their happiness.
You can increase their joy further by announcing a 10-20% discount on refereeing your brand to their family and friends. Make sure they like your product enough to consider referring to others.
Give Accessories like USB or Desktop Accessories
To ensure that as many people as possible see your business, give timely promotional referral rewards. 57% of customers who possess promotional goods say they’ve kept them for five years, according to the 2020 Global Ad Impressions research.
Choose a commonplace item that fits your sector and price range, and you’ll leave a lasting impression. While personalized USBs are owned and used by 58% of customers, promotional desk accessories may provide up to 1,450 impressions throughout their lifespan.
Personalize your Gifts According to your Customers
You’ll enhance the likelihood that your customers will utilize your product and become aware of your brand by tailoring referral gifts to a certain sector. Gifts like personalized hoodies or custom tote bags can go a long way. Industry and demographic factors can influence the best present.
For instance, customized tech accessories will be very useful to clients in the IT industry. People who work in the restaurant industry could value personalized barware or kitchen equipment.
A personalized Maestro Pen & Pencil Gift Set, Portable Power Bank with Logo or FilePro Deluxe padfolio are all excellent referral gifts for customers in the banking sector.
Try Personalized Food Gifts
A certain method to stand out and keep the recommendations coming is with personalized food presents. The greatest referral program concepts incorporate presents catered to the unique interests of each customer.
Spend some time learning about their favorite cuisine before presenting them with a gift of gourmet food.
Self-care Gifts can do Wonders
Gifts for client referrals are a wonderful way to express gratitude for the recommendations. These client referral gifts promote relaxation with everything from expensive spa gift sets to presents with tea and coffee themes.
Bath salts, a scented candle, fuzzy socks, and an eye mask, are all included in gift baskets.
Additionally, there are lip balms, manicure sets, and stress relievers in the Beekman 1802 Farm to Skin Lotion & Bar Soap Set.
Noteworthy Benefits of A Good Referral Program
- Customers will be glad to recommend you to others if your company provides great goods and services. A referral program standardizes how you ask for and thank clients who spread the word about your business.
- It has been shown that referred clients spend 25% more money and are 37% more likely to make a second purchase. Additionally, they outperform non-referred clients in terms of customer lifetime value by 16%.
- Referrals from previously referred customers are three times more likely to recommend others, so there’s a good possibility they’ll continue the referral cycle.
- You can improve your company’s chances of word-of-mouth advertising by providing a structured referral program with distinct and alluring benefits.
- One of the top banks in Germany provided $28 for each successful referral. Referrals increased their earnings by 16% and increased customer loyalty by 18%.
- Additionally, Dropbox had a referral scheme that was heavily influenced by PayPal. Over 2.8 million referrals in the first 18 months resulted in a 60% increase in user signups.
Award ideas for customer referral are unique ways to express your gratitude and support the development of a fruitful customer referral campaign. The nicest praise you can receive from a customer is a referral.
It’s time to put these best practices and ideas into action if you want to use referral marketing to bring in your greatest customers yet.