For many years, information and communication technologies have historically driven productivity growth in businesses. However, recent research has shown that despite the immense advances in IT capabilities and business infrastructure, businesses are still struggling to achieve productivity growth.

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Why is this? Many business and technology experts agree that aligning business goals, communications and IT to achieve a unified business infrastructure is critical in today’s modern business world, and this is where companies are failing. To achieve productivity and improve uptime, businesses must focus on enhancing their capabilities.

Here are five steps to consider when it comes to reinventing your technological infrastructure.

Streamline Your Communications

Communication is a critical part of running any business. Keeping your entire team connected and being able to serve clients and customers through reliable communication systems is important. Unifying communications is one of the key goals in any business and IT unification program. The value of unified communications far outweighs the transformation costs involved.

A virtual phone system will help any type of business to achieve the goal of unifying communications. It is a finely tuned call, cross media, multimedia and messaging management system that combines all aspects of business communications. It also reduces downtime and costs.

Reevaluate Your Application Portfolio

Every business maintains a common bond between business operations and IT, through which a set of applications are delivered and supported through information and communication infrastructures. This forms a business’s application portfolio. Considering that businesses run numerous applications, reevaluating the way you use and manage applications is critical.

Combining key systems like your business applications with your IT infrastructure ensures neutrality in managing business technological infrastructure. Unification of applications helps you prioritize those that help you streamline operations, boost productivity and improve the user experience.

Consider Your Company’s Transformation Capacity

Your company’s ability to adapt to transformational changes in innovation and technological infrastructure is key in determining progress. A complete transformation is only possible if your business is able to achieve sufficient capacity to unify business systems. The impact of business transformation can’t be overstated.

Transformation is best achieved by measuring your organization’s baseline capacity. What resources are available for transformational projects? Are the skills required to adopt new technological innovations available? How will the transformation process be tracked? Answering these key questions ensures that technological infrastructure unification benefits your business.

Modernize Your IT Infrastructure

Since systems of communication and customer engagement must be simultaneously supported by IT today, there is a need to focus more on improving and modernizing business IT infrastructures. Adopting a hybrid data center model that enables real-time access to applications and systems performance is critical in addressing business challenges.

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While many businesses still rely on legacy systems, integrating cloud-based systems and selectively-outsourced business applications enables your business to streamline operations, improve productivity and ensure that customers get a better service experience.

Implement a Unified Digital Program

Service cloud unification is fast gaining ground among many businesses. While implementing a unified digital program comes with its own challenges, the benefits it offers businesses are immense. With a 360-degree view of everything about your business and customers, you’re able to approach productivity goals differently.

From telephone integration to IT integration, knowledge management to customer engagement consolidation, you get to combine different business aspects into a unified set that allows better business management. Remember that transparency is crucial in implementing a unified digital program for your business.


By unifying the key aspects of your business operations, you can set the stage for productivity growth. As you go further into your business, communication and IT unification journey, you’ll be able to achieve more gains that will also help accelerate innovation uptake.