Conventional online advertising methods such as banner ads and popups have worked for publishers for years, but with the new emerging, restless and highly visual online environment, these methods are a thing of the past.
For the insightful and informed publisher of today, In-Image advertising is on the rise. In-Image advertising can be described as a form of contextual advertising where images on a webpage are matched with related advertisements.
This technology is provided by several companies, but today we would like to talk about the leading In-Image solution, Imonomy. Imonomy’s platform enables publishers, advertisers and networks to captivate their audience on the most engaging areas of sites, the editorial images.
Imonomy was founded in 2012 by Oren Dror and Amit Halawa-Alon, two entrepreneurs that developed a semantic engine at Yedda, a startup acquired by AOL.
At Yedda, Oren and Amit came to the realization that images have an incredible power to connect online audiences in meaningful and engaging ways. This insight led them to develop a platform that utilizes images to better engage audiences, while increasing revenues for publishers.
Imonomy: A quick insight
The Imonomy platform maximizes publishers’ revenues by generating incremental revenue in addition to publishers’ current monetization tools. So, using the platform, publishers can generate an additional revenue stream without changing their current ad layout. According to their site, publishers using the platform generally expand their incomes by around 15%-20%.
What we especially like about Imonomy is their unique perspective on the online advertising world. The company has a strong conviction that the only way to succeed in the online industry is to build solutions that meet the needs of all three major market stakeholders: publishers, advertisers, and users. Their technology accomplishes this by delivering high CPMs and CTRs, while at the same time giving users high-quality ad experiences. You can read more about their philosophy here.
How does Imonomy work?
Let’s start with the basics of what the platform does:
1) Imonomy’s platform reads the layout of a web page and finds the images on the page. It then dynamically places programmatic ads on those images.
2) Using an algorithm that combines semantic, behavioral, and big data analysis, their platform ensures that those ads are relevant to consumers.
3) Once a publisher has integrated their technology, the platform will automatically optimize the value of each impression using real-time bidding (RTB), header bidding, and real-time big data analysis.
More visual? Take a look at this video to better understand the service:
Brand safety. Imonomy utilizes real-time detection technology as well as a team of ad auditors to ensure ad quality.
Dynamic viewability. The platform optimizes ad placement by automatically relocating ads to the images with the highest viewability on each webpage.
Mobile-oriented. Imonomy’s ads offer a cross-platform quality experience and work particularly well on mobile.
How to get started?
Imonomy is an easy to use service and offers one-step integration. You can get started by visiting www.Imonomy.com and clicking on the “Start now” button. After a simple registration process, you can easily integrate it with your website. The integration works well with WordPress, Blogger and HTML/JS websites.
Imonomy is an effective monetization platform that provides relevant, viewable, and non-intrusive ads. The company works with over 400 top-tier publishers and reaches over 22 billion impressions daily in over 20 countries. It boasts a high profile array of clients and partners including The Independent, AOL, Epoch Times, OpenX, Smaato, and many more.
More resources to learn about Imonomy
You can learn more about Imonomy by visiting their blog and Facebook page, or by downloading one of their e-books.