Year after year, it seems as if businesses should continue ramping up their digital marketing efforts to boost their website’s visibility. In today’s digital world, you should deliver more than just a website that showcases your products and services. You should provide more value to consumers through informative and engaging content. Through this, you can get a favorable position in the search engine results pages (SERPs) and establish a solid following on social media.

Your online presence plays a significant role in the success of your business. Most consumers are either typing a query on search engines or whiling away the time on their favorite social media site. You can use this phenomenon to your advantage by meeting them on their preferred platforms so that they can take notice of your brand.

Here are ways to improve your online presence in 2021:

1. Create Attention-Grabbing Content

Content remains to be king even in today’s digital landscape. Nonetheless, the formats used to deliver your message have evolved. These days, consumers prefer video. It’s also beneficial for content creators as this medium allows you to publish comprehensive information in easily digestible chunks.

Make sure to create content that shares valuable knowledge to your audience while being entertaining or pleasing to read. Web users’ tastes have been refined by exposure to top-caliber results due to Google’s dedication to quality. With this, you have to ramp up your editorial standards and publish only high-quality posts, images, and videos.

You can also do competitive research to see the type of content that’s working well for your SEO competitors. With the right tool, you can get insights on the top players in your niche and track their progress. This way, you can experiment and replicate their strategies for your brand to see if the tactics are effective for you as well.

2. Continue to Invest in Link Building

One of the ways that search engines determine the quality of your content is through the number of backlinks that a page has garnered. This type of link comes from external sources and direct people to your domain. They are viewed as votes of confidence and stamps of approval on the data that you publish.

Link building can boost your online presence primarily through improving your rank in the SERPs. This way, your brand is introduced to web users when they include your target keywords in their queries.

Another way that link building can help you be more visible online is by distributing your links to blogs in your niche. People who follow the referring domain can get to know your blog and see that you provide valuable industry information. Combine the use of a backlink checker with your competitive research to find potential inbound link sources from your SEO rivals.

3. Maximize Your Social Media Reach

Social media sites are excellent platforms for promoting your content. Make it a habit to share newly-published blog posts on your social media profiles so that people will know that you have something fresh in store for them.

Aside from sharing your content, social media is also great for engaging with current customers as well as potential buyers. Engage your followers with meaningful discourse and support.

4. Conduct a Site Audit

While a website audit is something that you do behind-the-scenes, it can shed light on SEO opportunities that you may have missed. For instance, you may have underperforming pages that just need minor tweaks to boost your rank in the SERPs.

Scanning your site for potential technical issues can also help you fix user experience (UX) problems, such as broken links or missing pages. User experience is also a crucial ranking factor, and it may be a reason your site isn’t performing well, SEO-wise. Solving these issues can lead to significant improvements in your site’s UX, which can supplement your SEO efforts.

5. Enhance Your Email Strategy

Having an email campaign can improve your online presence. After all, the people who sign up for your newsletters are a captive audience. You just have to keep them informed on your blog updates so that they can check them out. Maximize your email strategy through personalizing content for your target recipients.


The success of your business relies heavily on your online presence. You must make your website visible to your target audience, also known as potential customers, to increase leads and, ultimately, sales.

Make sure to churn out high-quality content and invest in link building to improve your rank in the SERPs. Maximize social media, enhance your email strategy, and conduct site audits regularly to supplement your SEO efforts.