Trying to sell property in hard economic times is not the most straightforward task you could take on. However, this does not mean that others are not doing it and doing it successfully. Every great property seller has a secret, and most of the time, it all narrows down to how you interact with potential buyers.
Someone will ask, but how do you get that potential buyer in the first place?
This is where average and mediocre property sellers get it wrong. They think that interacting with a potential buyer happens when one comes knocking on your doors or makes that call. The fact is, the moment someone sees your real estate ads, that is the first communication you have made to a seller, and this is why your ads need to be compelling and captivating.
The Following Seven Tips On How To Run a Real Estate Ad That Sells Fast Will Come In Handy.
Pay Attention To SEO Practices
Many people are in quarantine. If someone gets to go out, their focus is too much on the destination, to even consider street ads as much as they did before. This is why the real estate industry needs to focus more on how to sell house online.
When it comes to getting an internet user’s attention, it all narrows down to how effective you are in employing SEO skills. Google ads might work, but having a totality of all the elements needed to outshine your competitors in Google search results will be what gives you an upper hand.
Create a Google my Business account and think of what your potential buyers will key in when looking to buy property online, then use that as your keywords. Also, keep in mind voice-search SEO practices.
Visuals Are Everything
Just like many other online or even street ads, visuals will highly dictate if you will capture your audiences’ attention. Invest in quality images of the house you are selling. Avoid using duplicated images, even if they were for the same house. The front porch should be the highlighting image then add smaller ones on the side or below of the back porch and principal rooms.
Different properties will be more appealing to a particular market segment compared to another. This is why market segmentation can be the thing that builds or break your career as a property seller. Also, people do not have all the time to look through thousands of ads before they get to what they want. This is seen as a waste of time. You will notice that an online property site with segmented listings gets more views than one that has no form of organisation.
To segment your ads, think of the types of people who look for properties. For example, a family, a bachelor, a developer, and a business person. A family looking for a home will be attracted to a property with home-feel elements. This includes; a couple on the front porch, or children playing outside.
Keep it Simple and Straight to the Point
Any ad that sells fast has three main elements; the headline, a short, captivating description, and the call to action. Anything beyond these three will only clutter your ad and make your potential buyer feel too overwhelmed even to start reading.
Also, how you organise these three elements will either attract or chase away your potential buyers. Always aim to have ad texts that feel easy to the eye. At one glance, one can quickly read and internalise what you are trying to communicate.
Promoting Online? Watch the Timing
Another central aspect when one wants to sell house online is running promotions or online ads. Socials such as Facebook and Instagram are becoming more business-friendly when it comes to ad creation and running. However, you can create a fantastic advertisement, with the right visuals and the correct description but put it out at the wrong time.
Understand when your targeted audiences are online and have your ad running at such times.
Avoid Clichés and Don’t Hype
If you want someone to ignore your ad, use the same cliché terms as have been used for years. Words like the best, good, to die for, e.t.c. Most are only, but a big hype with no effects, and people already know this.
Test, Test, and Test
The only way to know that you have the right ad that will help sell your properties fast is testing. Take the time and have a budget for testing. This will not only help you get it right, but it will also help you understand your audience’s behaviour.
Get Your Buyer
Once you have utilised the above tips, your audience will find it easy to trust then find you. This will then translate to properties going off the market faster than before.