These days, businesses are constantly looking for ways to stand out from the competition. More than ever, the battle is fierce to show that you have the best product and services available. Exhibitions are a great way to highlight your uniqueness. But just showing up won’t be enough. You’ll need to keep up with the times and use technology to your advantage or risk being left in the dust.

Web Influence Before, During and After

Web influence throughout the process of an exhibition is a great way to stand out using technology. Before the event, you can market on social media platforms, your website, your blog or through email newsletters. Why not offer special deals to those who show up to the event? You can build anticipation for your upcoming event by dialoguing with customers on media platforms.

During the event, you’ll still want to keep your customers who can’t attend the event informed. You can continue interacting on social media during your exhibition or do a write up on your blog. Better yet, why not bring the exhibition to customers who can’t attend the event? You can provide live streaming of your event on your website. Or get visual impact productions to deal with all this on your behalf.


Another option is to create a dual exhibition. You can put on an in-person and virtual exhibition event at the same time. This will show that you care about your customers who can’t make it. Both your customers who attend and those who don’t will be impressed by this move. A virtual event will also build more excitement and interaction.

Of course, you’ll want to follow up after the event through social media, your blog and email too. This will show that you are relevant and that your product is worth checking out.

Video Display

The reality is that even if you are well staffed at an exhibition, you can only talk to one person at a time. Sometimes, there will be more people at your exhibition stand than you can interact with right away. You’ll run the risk of customers losing interest in this case.


Having several video monitors or large format video walls at your stand can help to keep your customers engaged until you can talk to them. You can have videos running that inform customers about your company and its products in an exciting way. Another great option would be to throw in a few customer testimonials. This will allow your customers to be better informed before you even interact face to face.

Your Actual Display

No amount of technology will make up for a shoddy exhibition stand. Figure out ways that you can make your display stand out in a good way. The last thing you want is a one-dimensional “museum display.”

Consider hiring a company that specialises in creating exhibition displays. You can work with them to incorporate bright colours with “shock appeal” as well as LED lights into your display. Lighting can be used to create a desirable mood, highlight products, and show that you have one of the more interesting exhibition set-ups at your event. You can also use tracking technology and digital signage to your advantage.


The reality is that technology can either be your best friend or worst enemy. If you use it to its fullest potential, you’ll stand out and attract customer interest in a hurry. If you ignore technology for your exhibition, it will come back to bite you. Your potential customers will wind up ignoring you.

The good news is that you don’t have to be an expert to use technology to your advantage. You just have to be aware that it’s crucial to your exhibiting success and find simple, effective ways to implement it.