Since the beginning, social media has had an undeniable impact with all users. Although originally created as a method for people to either connect or reconnect with each other. We can’t think of social media anymore as just a way we stay connected with friends. Today, social media has grown to become an important marketing channels for brands.
In the past, marketing and advertising focused on the four P’s: Product, Price, Place, and Promotion. But many professionals believe the introduction as caused marketers to focus more on the 5th p- People. With social media platforms having so much data advertisers can invest in highly-targeted, cost-effective advertising.
Social media platforms invite its users to be as personal and open as possible. For example, if a user is to get into a relationship, they may change their status on Facebook. Social media could also indicate the users buying habits and behaviours. There’s virtually no limitation to what Facebook knows about a person. For advertisers, this is a dream.
At the same time, social media has helped advertising become subtler and arguably less annoying for users. Most organisations strive to create a more personalise social interaction with their consumers. This approach has the potential to create a less abrupt and aggressive communication method. The focus is on creating brand awareness rather than directly selling the service or product there and then.
There is no doubt that social media has changed the way we interact with the media. Due to the growth and popularity of social media, the once one-way communication method of advertising has suddenly switched to a more open and responsive two-way conversation between the consumer and brand themselves.
With social media, being an open platform for opinion and critiques. Users can become journalists, offering a balanced argument from people of walks of life. Many brands take to the likes of Twitter and Facebook and twitter to gauge an understanding of the public opinion of a campaign or product.
Recent sponsors of I’m A Celebrity, Tombola bingo, are one of the many companies who have maximised advertorial success through social media. Recognizing the array of positive tweets surrounding their campaign and the animated bugs featured, tombola engaged with audiences and even began commenting on a possible love story between Flutter and Cat.
The use of social media appeared to be a winning formula for the brand, as the hashtag #tombolabugs was one of the most popular hashtags of the very popular and dramatic season.
The big question is can brands replicate the success that this campaign achieved? With so many with ads always trying to get us to interact or get something to go viral, it can be hard to stand out in a saturated market. It will take a combination of the right product, the right timing, and an idea which the audience can believe in.
How has your company adapted to the digital age of advertising?
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Give your SEO Campaign a Boost with Backlink Monitoring
Have you been trying to utilize backlinking for your SEO campaign? Would you like to assess the performance of your linking strategy? If your answer is yes, it is time to learn more about backlinks monitoring. In the traditional world of search engine optimization, website…
When To Start A Medical Malpractice Claim?
If you visit the doctor, you believe that the treatment you receive will improve your health. However, this is not always the case. Patients in Chicago can be injured by their physician or medical staff. What is Medical Malpractice? Medical malpractice is when a doctor,…
How to Immediately Improve Your Online Security
While the internet might seem paradisiacal, danger lurks in the obscurity of it. Apart from outsourcing your IT needs to specialists like IT support companies in London, there are immediate measures you can take to ensure your online world is as secure as the home…
Everything You Need To Know About Cybersecurity In 2019
With long workdays and jam-packed weekends, it’s a godsend that we can do most of our shopping, social interaction, and many other day-to-day tasks from the convenience of our computers and mobile devices. The internet has been making our lives so much easier for the…
4 Reasons Why You Should Upgrade Your Cybersecurity Right Now
Decades have passed since the phenomenon called the internet, cybersecurity is still very much a threat to businesses and individual users alike. Considering how much money cybersecurity companies invest to bolster their solutions, you would think that cybersecurity threats would be a thing of the…
Why Small Businesses Need A Web Application Firewall
Today, cyber security is one of the primary concerns of small businesses and large tech companies alike. The threat landscape is ever-evolving, with increasingly sophisticated hackers racing to thwart cyber security experts as they build stronger lines of defense. On top of that, the numbers…