The digital market has never been so user-oriented. In such a business landscape, embracing your users are a sine qua non of the product success. Let’s take a look at good practices in these fields that can bring you closer to this goal.
It’s never been harder to stand out with the product or service in the digital crowd. With so much diversity and competition, both organic and non-organic traffic is difficult to acquire.
Many companies put all the efforts into the acquisition itself, but it’s a straight road to wasting budget. That’s because the user expectations are growing too. Since the cost of acquiring the user is high, it’s worth focusing on adjusting the website or a digital product to their needs. It’s no longer enough to rely on paid campaigns and SEO optimization – the user optimization should go first!
At the same time, increasing competition makes the users increasingly immune to emerging brands, concepts, and products. They feel like they’ve seen everything already and that there’s an app for anything. That’s why it’s also crucial to create the buzz around the product and make the customers look forward to it. How? We’ll provide you with some examples in our article.
Let’s now take a look at two essential components of successful product strategies that address both these issues.
Product launch waitlist – creating a great impression
How is it that some brands are widely recognized before they even enter the market properly, and the others do not receive any attention? A lot depends on the idea and its execution and the market demand at the particular moment. But it doesn’t come down only to that. There are products that we could perfectly live without and that are not based on any revolutionary or innovative concept but still become insanely popular in a short time. Sometimes it’s because of a well-thought product waitlist.
What is the purpose of using such? The digital wait list creates this FOMO sensation that has a powerful potential in modern times. It gives your product an aura of exclusivity while keeping it inclusive. Waitlist strategy may differ depending on the case, but regardless of the industry and the project’s character, it’s a great alternative to the big launch. It allows the businesses to sort of dose their products to the market instead of going all-in right away. First, they access the most interested users, and then they address wider audiences, increasing their chances of acquiring valuable customers.
At the same time, pre launch waitlist can become a market research method. It provides the companies with powerful insights on demand for their product among particular customer groups. They earn time to improve their product and adjust it to the user’s needs. With the product waitlist, they can keep their actions low-key for quite a while, preventing competition from taking over the idea.
How to create a waitlist landing page and an effective waitlist marketing strategy? You can read about it in the blog post linked below:
https://inwedo.com/how-to-sell-a-new-product-pre-launch-strategy-waitlist/
User onboarding – maintaining a great impression
Acquiring new customers in these competitive times is a tough nut to crack, but keeping them is even more difficult! With well-thought user onboarding, you can maximize the customer retention rate without big investments. What are the user onboarding best practices we recommend following? Each case is different, but these tips apply to any product for any industry.
#1 Keep it simple
Try to get into users’ shoes and understand what they need when starting to navigate your product. Don’t bomb them with guidelines but pick the essential information at the particular stage of the customer lifecycle.
#2 Adjust the type of onboarding to your business model
There are two types of onboarding – passive and active. The passive methods rely on automation, while the active ones may engage the user in a conversation or other types of interaction, for instance, with the real-life consultant or chatbot.
#3 Choose the channels your customers use
User onboarding takes place mainly within the digital product, but it may require the use of external channels, for example, for the purpose of identity verification or confirmations. Do user research to check which ones fit your customers the most.
Sticking to these tips, you can keep your onboarding as effective and user-friendly as possible! Learn more about the best user onboarding practices from the publisher mentioned above: https://inwedo.com/user-onboarding-best-practices-examples/
