How To Skyrocket Your Business’ Growth In The Pet Industry Ecommerce Market
The latest pet industry growth statistics revealed the pet niche having a $190-billion market size valuation in 2018, foreseen to climb to almost $270 billion by 2025.
This means pet businesses are profitable and teeming with sales opportunities waiting to be taken.
That’s good news if you’re running a pet store or planning to launch one.
Learn to skyrocket your pet ecommerce business with these eight tips.
1. Employ A Professional, Yet Playful Web Design.
Captivate your visitors with a playful yet professional-looking web design.
It’s easier to build emotional connections with your audience with a playful design since you look less intimidating.
Pet Plate Is A Great Example:
Pet Plate’s clean-looking homepage uses only two dominant colors (bright blue and yellow) and lots of white space.
Its CTA buttons are noticeable, and directional cues catch your attention.
Keep your design neat and well-balanced, remove distracting elements, and highlight conversion-focused components to drive profit.
2. Be Strategic With Your Social Media Marketing.
Social media sites and the pet industry are like peanut butter and jelly — they’re the perfect pair!
Content about pets easily gain likes, shares, and comments on social media platforms.
Publish videos and images (among other forms of content) to engage your customers.
Share user-generated content, and encourage them to post about their pets in your comment section.
Share relevant links from your website to drive traffic to your online store and convert your followers into leads and buyers.
Here’s An Example By Barkbox:
Additionally, run ads on Facebook, Instagram, and other social platforms.
For instance, YouTube lets you pick your ad format and set up your location, audience, and budget.
Maximize social media marketing through engaging content and ads to widen your customer base and foster brand patronage.
3. Build Meaningful Customer Relationships.
Compel pet owners to take your sales and marketing offers by building customer relationships and earning their trust.
Establish your brand’s trustworthiness by exhibiting relevant certification badges.
Petsochic, for instance, boasts of its award-winning dog food to guarantee their nutritious and tasty recipes:
Showcase social proof through user reviews and testimonials as well the way Lucy & Co. did:
Project your store’s trustworthiness, and you’ll gain loyal customers over time.
4. Be Part Of A Local Community.
Starting local helps you gain a solid customer base for your store, especially if you’re offering services that require trust-building, such as pet walking or grooming.
Join local online forums and Facebook groups, and interact with the members. Recommend your products and services, but don’t be pushy, particularly in initial discussions.
Read their rules for posting, and skim through their topics to ensure you have the right target audience and niche.
If you’re eyeing dog lovers, you can join communities such as Sidewalk Dog. Their homepage lets you choose whether to participate directly or first explore their feeds, topics, and others first:
On Facebook, enter relevant keywords, and adjust filters to discover groups. Love Cats is an example:
Participating in local communities to connect with potential customers, learn their concerns, and provide solutions.
Once you have a steady number of regular clients, you can even start your community.
5. Partner With Pet Influencers.
Influencers help expose your brand to a bigger audience and persuade their followers to purchase your products.
Showcase your business by partnering with influencers known to love animals, support animal-related causes, and others.
Discover influencers with tools such as Influence.co. Adjust your filters to refine your search. In this example, I looked up Instagram influencers for “Pets & Animals” in the US.
Build a meaningful relationship with your influencer, send your products for them to try, and work with them to publish interactive social media posts, such as videos and testimonials.
Measure your campaign as well by the number of likes, referrals, searches, and other significant metrics.
6. Optimize Your Content With The Right Keywords.
To boost your SERPs visibility and lead customers to your store, create blog posts around niche-related questions and use the right keywords.
For instance, if you’re into pet grooming, write about fur caring techniques. If you sell pet accessories, talk about how owners can elevate pet fashion.
Uncover the best keywords for your content with tools such as Wordstream.
Type your topic in the field box and hit enter. With “pet hygiene” as a sample, these results came out:
Wordstream displays suggested keywords and performance metrics, such as their volume, CPC, and competition levels in Google and Bing.
Increase your online business presence by choosing high-volume, low-competition phrases and incorporating them into your content.
7. Send Compelling Promotional Emails.
Start by writing short, relevant, and professional-looking subject lines. This helps prevent your messages from being labeled as spam.
Simplify your email designs to highlight your content and CTA buttons. Use two dominant colors only, and keep your message concise.
Tools such as Constant Contact help you design promotional emails:
Choose from the platform’s templates or build from scratch. Insert your content, some images, objects for your CTA buttons, and more.
Email marketing tools also help you segment your audience, deliver the right messages, and build conversion-driven campaigns.
8. Organize Pet Competitions.
People love entering their pets into contests and bagging prizes. Leverage that with giveaways featuring your limited-edition products, vouchers, and others as rewards.
Some pet contest ideas to consider are:
- Best photo for themes such as pet prom dress-up, dog days of summer, imitation of Bruno Mars, etc.
- Best caption. Post a picture of a dog wearing shades and a lifeguard suit, and ask people to suggest a caption.
Check Out Petvalu’s Giveaway:
Petvalu has a yearly contest where pet winners appear in their calendars. The store designed a stunning poster and created a landing page with the mechanics and registration form.
Promote your pet competitions and invite your audience to join and tell their friends. This broadens your potential customer base and helps boost your sales.
Market your pet store effectively with these eight tips. Be innovative, tune in to your customers’ needs, and always try to improve your tactics.
Growing your store takes time and effort, but don’t give up. Eventually, your hard work will pay off, and you’ll skyrocket your pet business growth.