Higher rankings make your website more visible. It increases the chances of you being found by your target audience before the competitors. However, getting the best search rankings on Google needs the right marketing strategies and techniques. You have to accumulate top-notch search engine optimization tactics to get the desired outcomes.
In this article, our experts from SEO services orange county share their experience with optimization, Google, rankings and more. We will discuss how you can improve your website’s Google rankings and get the most of it–more visibility, enhanced sales, and desired ROI.
Without further ado, let’s dive right into it!
Work Hard For Your Page Search Engine Optimization (SEO)
On-page SEO is one of the most preferred and fastest ways to improve your rankings on Google. Page optimization is not time-consuming, and once you are done, it starts boosting your page within the next few days.
It’s a practice to optimize each page on your website and earn more and more organic traffic. On-page is again divided into some factors. Let’s take a look at them.
Use Your Primary Keyword In The Headings/Title Tags
You might think about how you can optimize your website with the right keywords. Here’s the answer.
The very first thing you should do is to add your primary keyword at the beginning of your headline tag. In technical terms, this is “frontloading”.
For example, if your page gives information about your power washing services, you can insert the headline something like this: Power Washing Services in Sacramento.
You might think what’s the science behind this. Well, Google tends to put more emphasis on the words that appear early in your headlines and gives less importance to the rest of the part.
The next thing you should keep in your mind is to write the content for at least 1500-1600 words. There’s this simple rule that justifies this fact—the higher the content length, the higher the Google rankings. We have been in this industry for a long time now, and we have seen how beneficial a longer content can be. It ranks faster as compared to the contents that have a below-average word count.
If you are targeting a highly competitive keyword, you have a small margin to be on the top. You have to make sure your content covers everything that all your competitors are giving combined.
This theory is not well-applicable when you are dealing with an e-commerce website. But, whenever there is a scope of publishing big content, just go for it.
Start Using Keywords From The Beginning
About the keywords, make sure to use them at least twice or thrice throughout your content. This makes Google believe that your content is perfect enough to answer specific queries from the visitors. Also, add more and more relevant words, as Google understands that they are related to your primary or secondary keywords.
Next is about the placing of your keywords. You must start inserting the primary and secondary keywords right from the first 50-100 words. Avoid lengthy introductions without keywords as that leaves a negative impression on Google that this content is not related to a particular search query.
Your Page URL Should Contain The Primary Keyword
Keywords are the heart of any on-page SEO strategy, and you should give a lot of importance to them. Along with the headlines or title tags, the primary keyword should also be in the page URL. This makes Google believe that your content is relevant to the particular phrase.
Make The Most Of Internal Linking Tactics
Internal linking means connecting different pages from your website to each other. This reduces the bounce rate and promotes users to stay on your website for a longer time. Bounce rate is calculated by the numbers of users that come to your site and leave without any action. Responsive and straightforward internal linking keeps the users on your site by directing them to the relevant pages. It also benefits by improving the user’s navigation experience.
Outbound Links Help A Lot
Sadly, many bloggers, site-owners, underestimate the power of outbound linking. However, if you are willing to boost your Google rankings, make use of them as much as you can. When you link individual facts or theories from your content to authorized websites, Google thinks that your content is authentic, valid and backed with proper references.
Every Page Should Have A Click-Worthy Meta Descriptions
Meta descriptions play a vital role in convincing the user to click on your site URL. Plus, they are one of the few things that are visible to the user even before they are on your actual website. Rightly written and informative meta descriptions can catch the user’s eyes and drag more organic traffic on the page.
Use Less Competitive, Long Tail Keywords
Generally, long-tail keywords are direct queries from the user. They indeed drive less organic traffic as compared to primary or secondary keywords; however, they increase the conversion value.
Additionally, they are less competitive and targeted more. For beginners, long-tail keywords are the best option to rank with more pace. While single keywords take time to rank, you can insert the right long-tail keywords in your content to boost the rankings.
Content Should Include Maximum LSIs
LSI keywords are equally crucial as long-tail keywords. They are nothing but the synonyms or variations of the primary and secondary keywords. LSI stands for Latent Semantic Indexing, and these keywords can be in the form of a word or phrase. Google has adopted them for its algorithm so that they can understand the user’s search habits and satisfy their queries with the best answers possible.
Monitor Your Off-Page SEO
The concept of off-page SEO goes far off your website. While, as many think, it’s just about creating backlinks, let us get all the aspects of off-page SEO under this heading.
Build Strong Backlinks
Backlinking is one of the most vital and results-yielding strategies of SEO. Without a strong backlinks network, your website stands no chance of ranking on the top of the SERP.
If your site has a relevant backlinking strategy, you have greater chances of ranking your site as compared to your competitors.
Hunt Down The Broken Links In Your Niche
Getting quality backlinks is either challenging or expensive. However, it’s not always the same case. Our SEO orange county ca experts suggest that finding a high-class backlink platform is a smart move. If you implement certain tactics, it’s easier to find them.
First things first, surf through your business niche and try to find the broken links. If you find any, contact the website authority as soon as possible and inform them about it. Nobody wants a broken link on their websites, and they will appreciate your move. In return, you can offer the fix to that problem and provide your article (with the link). If you are short on time, you can also use tools like Check My Links to automate the process of broken backlink hunting.
Use Skyscraper Strategy
One of the most renowned SEO and content marketing experts, Brian Dean, has introduced this method. It primarily involves three steps to increase your website’s rankings and boost content relevance.
- Locate the exciting and informative asset from your website that can be linked frequently.
- Edit the content and increase its length. Make it more SEO-friendly.
- Contact the people who work in the same business niche as yours to link your page on their websites.
This gives several benefits in terms of generating organic traffic. Most importantly, your content lands on a reputable website, and that builds authority. Secondly, the audience sees you as an expert in that field, and as a result, you see floods of traffic on your website.
Use Quora & Reddit
These are the user-generated platforms where people ask the questions through threads, and experts answer them. You can use these platforms to answer questions related to your business niche and provide the link to your website in the answer.
This is highly beneficial if your website relies on organic traffic to generate revenue. Plus, if your site deals with product information, then Quora, Reddit and similar platforms can turn out to be a great deal to draw more and more organic traffic on your website.
Keep Commenting On Blogs From Your Niche
You get the opportunity to share your views on various blogging platforms where you can add a link to your website in your comment. In result, it draws more traffic to your site.
Regular commenting is also useful to connect directly with the blogger. Even though this is a little time-consuming process, it will undoubtedly catch the attention of the site administrator or rival bloggers, which can benefit you in the long run.
Never Miss An Update For Google Algorithms & Follow Google Guidelines
Google algorithm keeps changing with time. You have to be aware of the changes they make as it impacts how the global SEO and paid strategies work. Being updated helps you plan the strategy accordingly and make the most out of it.
Many businesses build their website to manipulate Google search engines and secure higher ranks. However, Google does not tolerate deceptive or manipulative behavior. Avoid using any trick to get higher rankings and make your website more user-centric.
In the current digital era, your business must have an online existence. A proper website is as essential as the physical location of your business.
However, if your website is not on the first page of Google search results, then it’s nowhere. You have to use the best tactics and strategies to sustain in the industry and keep your website always floating on the top 3 or 5. Refer to the steps mentioned above and make the most of them. Whatever the user accepts is important for Google. Thus, impress your user first, and Google will be automatically impressed.