So, you’ve decided to create your website and establish your slice of “real estate” on the Internet. You’ve done your homework and chose the best web hosting service according to your needs. Now what?

You probably know very well that creating a website is just the first step in attracting and retaining clients. So, if you’re looking at bringing in traffic to your website, Here are the things that you need to know about online hosting for your business.

The Basics of Online Hosting

To snag that piece of Internet real estate called a website or a webpage, you need to seek and avail of these services of a web hosting service provider, or web host. These service providers have special computers or dedicated servers Australia based companies can store any type of content.

When a user wants to view your website, all he or she has to do is to type your website address or domain and the computer will then connect to your server.

Typically, web hosting firms require you to create your domain and pay a minimal amount to keep it.

Aside from getting your domain name, you will get the following services from web hosting companies:

  1. Email account(s)

Once you’ve landed on a domain name, you will be asked to create domain email accounts which you can use to contact users, potential clients, and just about anyone, over the internet.

  1. FTP access

This type of access provided by web hosts allows you to upload files from your computer to the web server.

  1. Content management support

Web hosts will also offer you access to website creation tools or website builders such as WordPress, Wix, Weebly, and other similar applications, depending on which one is compatible with their system.

Availing of a website builder is ultra-convenient as you only need to drag and drop contents to create your site and click to publish it. If you use a website builder, you don’t need to use FTP to upload files from the computer to your website.

What are the different types of online hosting?

There are three types of online web hosting:

  • Shared hosting

This is the cheapest form of hosting that most businesses opt to use. Just as its name implies, shared hosting means you are sharing the server’s hardware, software, and bandwidth with others. This typically leads to slower service.

  • Dedicated hosting

Instead of sharing the server with others, dedicated hosting through a Virtual Private Server (VPS) allows you to have your own space allocation on the web server. Dedicated hosting works well for high-traffic websites, and understandably costs more than shared hosting.

  • Managed hosting

This is the most convenient means to manage your site, as a service provider will lease web servers and manage most of the tasks for you.

  • How to manage online hosting

As a business owner, you will have to decide whether to avail of unmanaged or managed hosting.

Managed hosting has several components, usually including the server hardware itself. An operating system and various types of software needed to run websites are already set up. On the other hand, unmanaged hosting refers to a hosting plan with minimal services included. In most cases, you only get a server with an installed operating system.

As the cheaper option, most prefer unmanaged hosting but the downside is the absence of routine support or maintenance services. Because it requires someone who knows how to set up, run, and maintain a server, unmanaged hosting works best for businesses with an experienced systems administrator or IT team. Website owners will then have to perform the following routine tasks:

  1. Fix software errors
  2. Install and configure the needed software
  3. Keep the server up to date with the latest security patches and software updates
  4. Keep web, email, and other services online
  5. Ensure data security by conducting security sweeps

If, however, you can afford managed web hosting, you can sit like royalty and focus on your business properly. Availing the services of a third-party service provider gives you peace of mind, as the company assigns staff to keep your website up and running at all times. Steady support for emergencies and other technical issues, as well as performing minor technical tasks earlier mentioned, are done for you on a regular basis.

To choose which type of hosting service is best for you, consider the following issues:

  • Unmanaged hosting is cheap and gives you total control of your website.
  • Unmanaged hosting could be difficult and time-consuming to maintain. It doesn’t work if you’re too busy managing your business and can’t find someone to take care of it on your behalf.
  • Managed hosting is expensive but it’s easy to focus on running your business.
  • Managed hosting can be done by business owners with little to no IT knowledge.
  • Managed hosting does not give you full control or seek additional functionalities because they offer fixed plans that require less user access to applications and other add-ons.

Choosing the kind of online hosting will depend on your budget, specific needs, and how much effort you’re willing to spend to allow your website to click.