Conference calls can be extremely valuable to your business. At the same time, they can hurt your reputation if done poorly. This is why it is important to carefully consider how you conduct conference calls so that your staff and customers alike will find value in them. When this happens, you will gain the positive benefits that such calls bring to the table.
How a Bad Conference Call Can Hurt Your Business
Every conference call that you have needs to have a well-defined purpose. If you are just holding a call because you feel it is the right thing to do, then it can go very badly for you. If your call has no value, then it will reflect poorly on your company. Clients, vendors, and even your own staff will feel that you have no direction or vision. This is exactly the opposite of what you are hoping to accomplish. You want to have a conference call only when there is something of value to share with all of the participants.
Importance Of Successful Conference Calls
A successful conference call can do wonders for your business. It can solidify support from your clients, inform vendors of your needs, and be a valuable source of information for your employees. This is a way of bringing all stakeholders in on the same call without having to find a venue and a time to physically meet together. Not only does this save money, but it also allows everyone involved to join in on the call from wherever they are. If you do it correctly, you will find that there is tremendous value to be had from conference calls.
Tips For Making Your Conference Calls Better
Agendas Are Important
It is important to have an agenda published before the conference call ever begins. This allows everyone to know exactly what will be discussed. It also provides a way for the host to stay on track and make sure that every minute of the call is used effectively. As people call in, you can have conference call hold music playing for all participants. This also gives them time to review the agenda and get themselves prepared.
Adhere To A Time Limit
Most people today only have a limited amount of time to meet with you. It is important to let your participants know how long the call will last. Then, you will want to stick to that time limit. This demonstrates to everyone that you value their time, and this will be remembered long after the call is completed.
Give Out Accurate Call Instructions
Do not assume that everyone is an expert on conference calls. For some of your participants, this might be the first time they have ever joined in on such a call. As such, it is always important to give out accurate and timely instructions for how to join. Make sure that you triple check the dial-in phone number to make sure that it is correct. Test out all of your equipment prior to the meeting to make sure that is working. This will make it more likely that you will end up having a successful conference call.
If you will begin to focus on the success of each and every conference call that you conduct, then they will become more valuable to you. It is important to have a purpose and focus on each call. If you do that, then people joining you will do so with anticipation instead of dread. This will benefit your business in the long run.