When it comes to business, the value of social media is undeniable. A unique social network, Twitter allows brands to converse with their target audiences in real time, engaging in conversation rather than simply broadcasting messages that may or may not be relevant to consumers. Taking advantage of this type of social network means understanding what a target audience is talking about, and joining in. With your MS in Analytics, you can gain the skills to understand the value of pinpointing areas of interest, down to minute details – on social media, and you can use this in-depth knowledge to target these areas and add value for your customers. Learn more about the importance of Twitter, as well as more best practices for being successful on the social network, in our latest infographic:

Social Media Infographic

Villanova MS in Analytics