How To Leverage Mobile Marketing For Customer Engagement
Today, more and more people are using mobile devices. And these gadgets have become human extensions. And as such, the increasing number of mobile users brings more promising business opportunities. This is especially true for businesses that want to reach out and engage more with their consumers. For this reason, focusing more on mobile marketing is essential.
What Is Mobile Marketing?
Mobile marketing is a strategy used to engage consumers on tablets or smartphones using mobile-specific outreach channels, such as in-app, push, and SMS notifications. Every mobile marketing channel holds a unique value in the way it conveys and delivers particular kinds of information to your target audience, which can make a difference to your customer engagement.
What Is Customer Engagement?
Customer engagement is a crucial aspect of any successful company. Businesses that have engaged customers are likely to develop a loyal client base. This is because constant engagement can help a business establish loyalty and trust with its customers. Having customers who trust your business and can connect with your brand can help keep them around for a long time, making them repeat customers.
Thus, more customer engagement means more profits for your business. Fortunately, with today’s technological advances, various solutions such as Power Dialer can help you connect and engage with your customers more conveniently.
As such, if your business doesn’t have a plan to improve customer engagement yet, you might be at risk of missing out on chances to interact with potential and valuable customers and drive more sales and revenue to your business.
Ways To Leverage Mobile Marketing For Customer Engagement
By leveraging mobile marketing, you can reach customers anywhere at any time, enabling you to improve customer engagement. So, if you’re wondering where to get started, keeping the following tips in mind can be a good start.
Use Text Marketing To Connect With Your Customers
Text messaging has a huge potential to help you engage with your customers effectively. Since it has a higher open rate than emails, you can guarantee that it can be a successful mobile marketing strategy for your business.
Unfortunately, some business owners aren’t sure how to use text messaging to capture the attention of their consumers. So, to make the most out of text messaging for customer engagement, consider working with a reliable service provider that offers text messaging and ringless voicemail software. This way, you’ll be able to send messages to your potential and existing customers without disrupting them.
Below are the other ways to effectively use text messaging for improved customer engagement:
- Publicize Events And Sales – Send bite-sized announcements for promotions and product launches.
- Provide A Valuable Incentive For Sign Up – Most people are reluctant to hand over their mobile phone number. So, by offering them a discount or perhaps, a marketing gift, this may help quell this reluctance.
- Send Appointment Reminders – Increase your appointment show rate by sending reminders on time.
Implement Loyalty Programs
Having loyalty programs for mobile users can be an efficient way to retain and engage with your customers. Moreover, you can attract more sales by offering your future and existing customers attractive lifetime packages on different mobile services and products.
For instance, an excellent loyalty program can include rewarding your customers with incentives. It can be a VIP treatment, or perhaps, free merchandise, cashback, new products, or exclusive perks. Regardless of the creative reward idea you come up with, your customers will surely feel valued, making them feel more engaged and connected with your brand.
Provide A User-Friendly App
A major aspect of increasing customer engagement is considering what your customers will see and experience in their first use of your mobile app. Well-designed apps should include features that will help mobile users get around the interface quickly, which can significantly affect your customer’s first impression of your app.
Therefore, every element on your app must be designed by keeping your potential customers in mind. Remember that most customers won’t spend more time on tedious or confusing apps. Even if tutorials are included, they might abandon your app in favor of simpler alternatives.
- Use Gamification
In simpler terms, gamification incorporates game mechanics into existing mobile user experiences for improved customer engagement. And by making apps and mobile user interfaces more game-like, it can encourage your customers to explore their social, competitive, and curious behavior.
Aside from boosting customer engagement with your brand, there are other benefits you can achieve by introducing elements of gamification into your mobile marketing strategy, and these are:
Capture Powerful Customer Data
One of the best advantages of gamification is getting customer data and generating useful insights about your audience and the performance of your ads and campaigns. This way, you’ll be able to monitor customer behavior, access performance metrics, and collect contact details, which can help improve customer engagement in the long run.
Appealing To Priority Consumers
Basically, gamification provides those who grew up in the digital age what they want, including interactive, engaging, easily digestible, and bite-sized pieces of visual content. This may help provide your brand with an edge when marketing to your highly desirable consumers.
Take Advantage Of Push Notifications
Engaging with customers sometimes means reminding them about what you have to offer, and push notifications are an excellent way to do that. Basically, a push notification is a short message that pops up on the user’s desktop or mobile screen. It can be used to notify customers about special events, news, and offers.
Although, customers should subscribe to receive push notifications. By opting-in to receive them, they’re already selecting to engage with the brand. The challenge is then creating push notifications with compelling offers or messages that will surely excite the customers enough to click on them and engage more.
As such, the best trick with push notifications is getting the timing and content just right. You surely don’t want to bombard customers with countless push notifications. In addition, you must take segmentation in mind. It’s because not every notification will be of interest to every customer. Try segmenting your recipients into audiences that can be targeted with the most powerful messages for them.
Offer Location-Based Content
Many social media apps use mobile features to customize and track location-based content for mobile users. This strategy can provide businesses’ existing customers with more personalized mobile experience and increased market analytics.
Location-based content may also help generate publicity for particular services and products and regulate content consumption. More so, location-based content on social media sites with messaging platforms can increase mobile customer engagement. And take note many customers prefer a more streamlined flow of quality and personalized content on different mobile apps.
Use Cloud Apps
With today’s advancement in technology, cloud computing has completely changed the mobile market by enabling customers to access more features than on their mobile devices.
Moreover, cloud apps may also help businesses create unique ideas to challenge their major competitors. It’s because when companies use the cloud, they’ll be able to test various ideas quickly. The cloud also allows business owners to invest their scarce resources where they’ll matter the most. For instance, they can create new apps that will boost revenue and engage customers.
Use QR Codes To Streamline Your Customer’s Experience
One of the ways to provide relevant information as seamlessly and quickly as possible to mobile users is through using QR codes. A popular use of QR codes among consumers is for shopping comparison. In fact, some mobile users scan items’ QR codes to compare the prices in-store and online.
Using QR codes for product comparisons means being present for lucrative micro-moments, especially when customers want to buy your products. Therefore, their value is vital for businesses.
Regardless of where you use your QR codes, they must serve as shortcuts to get valuable information into the hands of your potential and current customers. Generally, they must not take your customers to your home page but instead to targeted and specific content.
Some of the possible uses for QR codes on your website may include:
- Offering coupons
- Taking them to your contact form or page
- Offering detailed information on a specific product or variety of products
- Functioning as a social media site’s button for your business page
- Taking them to campaign-specific landing pages
There are other ways to use QR codes as part of your mobile marketing strategy for customer engagement. Just make sure you’re using them to streamline the user experience and not make things more complicated.
Take Advantage Of Mobile Social Media
Many customers frequently reach out to businesses or brands for answers to their questions about services and products. However, some of them are waiting a long period to get answers because the business response time via social media isn’t always what it should be.
Moreover, some customers take to social media to express their displeasure and complaints with your lack of follow-up. Keep in mind that the more responsive you are, the more your potential prospects and existing customers will want to engage with you, and this may result in referrals to social networks, family, and friends.
Luckily, there are several tactics to adapt your mobile social strategy to engage with your customers better, and these include the following:
Get To Know Your Social Media Audience
When marketing on social media, you have to know your audience. Knowing your target audience is crucial to creating a tailored marketing campaign and engaging customers effectively through social media.
Understanding your audience and buyer personas is vital to creating campaigns for the right segments. You’ll also have a better understanding of which may use a different approach and which groups your content is resonating with.
Another way to create your customer personas is to do customer interviews. While interviewing customers, analyze the data you gather and uncover the patterns in their behaviors. You should also group the participants and make a summary of the insights.
You can also use the audience segmentation tool to create buyer personas. This tool brings together your digital and social media data and provides accurate persona profiles for your company in a few seconds.
Once you know your audience, you can quickly align your tone and voice to your content. Aligning the voice and tone of your content to drive the most engagement requires a depth understanding of your target audience.
Engage With Your Customers Consistently And Swiftly
Aside from monitoring where your business is being mentioned, it’s also essential to engage and respond quickly. A quick response matters to customers, which shows that you care about them and what they need to say. However, most businesses still fall short of customer expectations.
A quick response time doesn’t only refer to answering direct questions about your business on social media. It may also be general comments or praise. So, make sure to interact with your followers regularly. This way, your response time will improve, boosting your reputation in the market.
Benefits Of Mobile Marketing For Customer Engagement
There are many benefits of using mobile marketing to improve customer engagement, and they are as follows:
An essential part of personalization is the use of location services. This can be a good advantage for marketers because people have their mobile devices with them most of the time.
For example, geofencing leads to alerts, notifications, or some offers when the device enters a particular location, like a shopping mall. This location targeting makes marketing messages more focused, personal, and likely to be noticed.
Unlike other types of marketing, mobile marketing is cost-effective. For example, outdoor, TV, and print ads have higher purchase and production costs. Moreover, since mobile marketing provides various communication channels, you can select the ones suited for your budget.
The Bottom Line
In today’s technology and mobile-first age, understanding how to leverage mobile marketing for customer engagement is one of the keys to achieving business success. As such, make sure to keep the above guidelines in mind to connect and engage with your customers better.
Furthermore, consider consulting mobile marketing experts and take advantage of various technological tools and solutions available in the market.