Social media is becoming increasingly popular, with more apps and users coming to the major platforms each year. With so many users, businesses can capitalize on organic growth and awareness by advertising with branded videos. 

Even when users aren’t shopping for products—maybe they’re casually checking their feed—you have the chance to stop them in their tracks with quality content.

Stated by video production companies, taking advantage of the traffic and opportunity for awareness is crucial to increase leads and grow a supportive community. When you want to elevate your brand, social media is a great place to start—and if you’re already utilizing the major platforms with still images, it’s time to take it to the next level. Here are five ways to leverage your branded video on social media.

Explainer Videos

Product tutorials and “how-to”s are a great way to teach your fans how to use your products or give them ideas to best utilize your services. Answering FAQs will show followers that you care and that you’re listening to their struggles, concerns, or needs. People like to feel heard, and when a company makes them feel this way, they’ll be more satisfied and likely to buy from you in the future.

“Get to Know Us” Videos

These are a powerful way to showcase your personality as a company and help people make a real connection. Depending on your industry and target audience, you can show your values, mission, or company culture. Don’t be afraid to give them a taste of your fun side! Within reason, it will make you feel more human, not less professional. Videos like this can also be beneficial when used as sales collateral.

Testimonials and Case Studies

Customer testimonials and case studies are compelling collateral, especially in video form. In fact, 92% percent of people surveyed said they read customer reviews when starting to seriously consider a purchase and that it can sway their decision to buy. 

You can say (or film) all you want about how amazing your company is, but ultimately, prospective customers would rather listen to current customers and get their take on your products or services. Don’t overlook the power of unbiased feedback.

Behind the Scenes

Consumers enjoy seeing the “realness” behind a brand. For B2B companies, you can show interesting views from your manufacturing facility or office life. For B2C companies, you can show behind the scenes shots of photoshoots or give insights into an event—whether it’s a formal gala, a raw brainstorming session, or an office potluck party.

Interviews or Q&A Sessions

Reels on Instagram—and live videos in general, especially interviews and Q&A sessions—are extremely popular and highly viewed on social media right now. If you follow the trends, you’ll stay top-of-mind with your followers. It’s not only a great way to show your expertise in your industry, but also an opportunity to improve engagement with your followers and visitors. Plus, it’s another chance to make a connection with your audience.

Time to Work Video into Your Strategy

Keep in mind, your videos should look consistent and on-brand. If you don’t already have a logo, set colors, or a tone of voice for your copy, standardize each as soon as possible. On the other hand, if you do have these things, consider whether it’s time for a revamp or content consolidation. There are always ways to improve your content selection.

Social media plays an important role in any digital marketing strategy, and engaging videos are especially useful. Use these tactics to build your following on social media so you can take your brand further and keep ahead of your competition.