Once you have made the effort to put together a topic for your podcast, book guests, buy equipment, and more, you want to make sure that you are actually going to get those listeners that you want. In order to do this, you will need a marketing strategy that covers how you are going to promote your show and yourself so you can eventually land some sponsors.
Here’s how you can gain that listenership you want for your podcast.
Make sure your show is high quality
Before you even think about releasing your podcast to the world, you want to make sure that it is as high quality as it can be. This might mean investing in a new microphone or having the best podcast software so you can make sure that your podcast is edited properly. You might also want to consider getting an intro and outro so your podcast has a branded feel to it. This can also remind listeners why they have stumbled upon your podcast in the first place.
Put together a strategy
Once you have some episodes available, you’re going to want to take your time releasing them so that you are doing it in a way that makes sense with your business. If your podcast is just for fun, then you likely don’t need an in-depth strategy in order to gain new listeners. However, if your podcast is going to be a part of your branding and you want to convert your listeners to customers, then this can be a good way to go. Outline your ultimate goals for your podcast and what you want to accomplish with this new marketing channel.
Determine which assets you need
In order to get the word out there about your podcast, you will need to have some assets available in order to share with with others. This means having social media pages, a potential press release, and a platform that can distribute your show for your on multiple music and podcast streaming services. Many of these things you can create for free or cheap, which can be highly beneficial when it comes to launching your podcast on a budget. You’ll want to sit down and determine where your audience is located on social media and how you can reach them.
Consider running ads
When you are first starting out, ads can be a great way to get those who might be interested in your podcast to listen. You can now also often target your listeners so you can reach people with certain interests or in certain areas, which can be super beneficial when you are trying to reach potential clients or offer services in a certain spot.
Getting the word out there about your podcast is almost as important as creating it in the first place. With this in mind, you can get that listenership that you want and you can potentially make money from your podcast.