The job market is heating up, with most companies stating that they need more employees to meet the customer’s needs.  Unfortunately, it’s hard to find good workers if you don’t pay attention to what you’re doing. So if your company is starving for new employees, here are the most important things you can do.

Don’t Fear Advertising.

Advertising has almost always been aimed at the customers.  You want them to buy your product or try your service, yet many advertisements are recently being pointed towards job seekers.  A great way to get more applicants, and hopefully more good workers, is to advertise that your company is hiring.  Consider the demographic your employees usually fall into and promote to those circles. For example, if you hire mostly recent college grads, advertise near colleges or on college-aged podcasts.

Get Digital With Applicants

Many companies get overwhelmed with applicants the moment they announce they’re hiring.  It’s not because they have too many: it’s actually because of poor management of how these applications are received.  A good talent acquisition software would receive these applications, gather the information needed, and allow for you to sort and use it how you want to.  Although this can feel a little impersonal at the beginning, you know everything you need to know by the time you get to the interview stage.

Pay Attention To What Perks You List

Lure future employees with perks that will excite them and make them want to work for you.  Although it can be pricey to offer every single new hire a sign-on bonus, try to make the job itself appetizing.  Let them know if you have flexible schedules, make it clear if there are employee discounts or health benefits.  Although it can feel like you’re offering too much, these perks will make them an employee who won’t want to leave if they take it.

Avoid Listing the Pay

Listing pay can be a problem because it means that employees who think that’s too low will ignore your job listing and won’t give it a second thought. So instead, allow for them to bid what they’d like to be paid and see if you can fit it into your budget, or if you need to bargain them down and let them know they can gain raises that will eventually lead to that.  Although this may feel shady, it’s a great way to ensure that you earn every applicant possible.

Post It On No More than Four Sites

Once you create a job listing, you may feel tempted to post it on as many sites as possible.  Although this is natural, curb that instinct.  Posting on more than four sites is too much to manage and may leave you having to decipher multiple sites’ layouts.  On top of this, many job hunting sites don’t vet their applicants as much: Craigslist doesn’t vet them at all beyond ensuring they’re not a bot. So post it on just a few trustworthy sites, and ensure to keep an eye on these for any worthy applicants; after all: you could find your next all-star employee!