Working as a freelancer offers you a world of benefits that you can’t find by working for an employer.

As a freelancer, you have the freedom to work when you want, where you want. You decide on how many projects to take on, and what those projects will be. You can create an income stream that’s virtually limitless if you’re willing to put in the hours.

But freelancing isn’t a walk in the park either. There’s a lot of competition out there trying to do exactly what you’re doing. So how can you ensure your success as a freelance app developer?

In this article, we’ll give you four tips that will put you ahead of the competition.

Let’s dive in.

1. Find a Niche and Focus on It

As a freelancer, it’s better to be an expert in a few things than to have a little knowledge of everything.

When you’re advertising your services on freelance sites, it’s easier and more effective to post specific skills that you specialize in, or are one of the very few people who is an expert in those areas.

Let’s take a look at what’s hot in the app market right now. Become an expert in these areas, and you’re sure to find plenty of work.

Ruby on Rails is an open-source web app framework that runs on the Ruby programming language. It’s the most popular framework worldwide among startups. Become an expert working with Ruby on Rails, and you’ll get a lot of freelance work.

Swift is the new programming language from Apple. It’s used for Cocoa and Cocoa Touch. Swift is structured specifically for iOS development. Its syntax is expressive yet concise, and apps built with it run at super speeds.

Node.js is being touted as an up-and-coming Ruby on Rails competitor. The platform is built on JavaScript runtime from Chrome to build scalable, fast and easy network applications.

2. Build as Much as You Can

Design and organize your portfolio website. This is the one and only site that you’ll be updating, editing and developing constantly throughout your freelance career.

Make sure that you’re putting the most important and biggest app development projects you’ve handled in the past and you’re clearly communicating how you were able to contribute to the success of the projects. This way, it will be easier for clients to remember you and hire you for projects that relate to the ones you handled in the past. Your portfolio can help boost your brand in a way that it:

  • Presents original ideas for app development projects
  • Exhibits your technical abilities
  • Helps highlights new and niche skills

Again, think of your portfolio content as your “shop window.” Make sure it represents your absolute best work and content.

While you’re building content, maintain a blog on the site that explains your processes. Post these articles on social media, and answer questions that people ask on your posts. Build something new every chance you get.

3. Create Your Personal Brand

This part is all about hustling as a freelance app developer.

It’s not easy to get your brand out there as an expert developer. If you want to live a successful freelance lifestyle, you’re going to have to work for it.

The great thing is, you really don’t have to spend a dime to get your name known in the industry. Doing simple things like building your network, showcasing your work, teaching others, blogging like the expert you are, and staying active will give you plenty of ways to connect with people willing to pay you for your work.

Talk to people online and offline. It’s imperative to talk to a lot of people to land the number of clients you’ll need to succeed as a freelancer.

You’ll also want to set up profiles on popular freelancing sites like UpWork,, and any other freelancing site you can find. There, you’ll find thousands of potential clients looking to hire quality freelance app developers with the skills and experience you have.

4. Build Your Experience And Portfolio

During this phase, you’ll improve on your app developing skills and learn the best practices in handling clients. You’ll get a much better idea of what freelance clients expect out of you and your work.

If you’re having a hard time landing high-paying jobs when first starting out, approach local schools, charities and small businesses who can’t afford to pay top-tier developer rates. Do work for them at a discounted rate to get experience under your belt.

With this approach, you’ll automatically build your portfolio and have impeccable references when you start applying for higher-paying jobs.

Become a Successful Freelance App Developer

Living your dream as a full-time freelancer and starting your career in app development isn’t as difficult as you may think. It’ll take time, experience and effort. But it’s certainly doable.

By following these four steps, you can help ensure your long-term success.