Many email marketers have experienced that at least one domain or IP gets blacklisted at some point. The impact of getting your domain or IP on a blacklist will lead to emails reaching the “spam” folder instead of the recipient’s inbox. If your email address gets on this list, it can damage the marketing campaign and affect deliverability. But for marketers, deliverability is of significant concern, and to achieve that, they must understand the concept of domain blacklist and why it happens. After that, they can use a domain blacklist checker to check if an IP has been on the list.
About A Domain Blacklist
A domain blacklist takes place when the IP or emails can’t reach the target audience. It hinders achieving the desired outcome and identifies the address for sending spam emails. The domain blacklist happens when there are too many complaints regarding the email. Getting the company’s email address on the blacklist means it affects the reputation. To confirm that, you can use an IP blacklist check and remove it from that list.
What are DNSBL/RBLs?
An RBL or DNSBL is a list permitting internet service providers or any other website administrators to block traffic or emails from specific systems. It happens when too many spam complaints are there. The second reason can be when the email shares unsolicited promotion hallmarks. If you are confident that the quality of your email is up to the mark but still could not figure out why the performance is not that great, it’s time to get your email checked. Here are a few reasons to check why such things might happen.
Reasons The Domain Get Into The Blacklist
The entire world is flooded with spam so that anyone can add your email address to the blacklist. They are:
- Hacked account: It is a common reason why verified emails get listed on a blacklist. Their accounts might have been hacked or have been used for sending spam emails. It may often happen that the owner overlooks this aspect until their email storage goes to zero. The best way to avoid this is to check if your email has been categorized under any list. If so, you can get it removed without delay.
- Type traps: Here, the email address ends up ending up on the recipient list because of the typo error. When people receive the mail, they never open it, and sending excessive mail due to typo traps can lead to poor list hygiene. For example, instead of typing [email protected], it was [email protected] which led to ending in this list.
- Recycled spam traps: These emails were valid once but have become dormant for a long time due to less engagement. The emails sent to these addresses get refused by the server. It happens for a year before reactivating as spam or trap addresses.
- Pristine traps: Pristine traps are domains that have not been used to sign up or receive emails actively. It most commonly ends up on the mailing list when the sender rents, purchases, or scrapes addresses.
- Too many complaints: Has it happened that most of your emails end up in a junk or spam folder? If this is the case, your email provider will add it to the blacklist. In this instance, before sending emails, check if the recipients have completed an opt-in as it avoids getting high rates of complaints.
- Dirty mail list: Are you using an email for email marketing? If so, you have a list of contacts where you send your newsletters. Of course, there is nothing wrong with that. After all, it’s an essential step to get started with the marketing tasks. But issues begin to arise when you don’t clean the list to eliminate the fake, illegitimate, and old email addresses. It leads to generating zero engagement and getting your mail address on the blacklist.
- Too many outbound emails: How many emails are you sending a day? Are you sending several hundreds of emails in a day or two? When such a situation happens, your email service provider thinks that the IP or email is of no good. As a result, they will ban your email address from sending more emails. You have to get a domain blacklist checker to perform the procedure and remove your email from the list in this situation.
- Email spoofing: Forging email addresses is not at all a difficult task so that hackers can send messages on your behalf. It looks like you have sent, which ultimately leads to getting your name on the blacklist.
Check For The Best Option
Due to the above factors, if the company’s domain gets blacklisted, it’s time to look for the best solution. By using that, you can find out if the IP address is on the blacklist. If so, you can delist them and start sending emails to the right audiences.