How To Create A Great Landing Page For Your Campaign
In order to create a great landing page for your online marketing campaign, you must be fully aware of the common mistakes that are made, and how to avoid them.
Firstly, you would be surprised at how many marketers have different messaging and branding in their ads and landing pages. To appear more professional, your ad and landing page should use the same messaging and imagery to build your brand identity. Having ads and landing pages that are not consistent will give a negative view of your company, and make you less memorable, which really is not ideal in a marketing campaign!
Secondly, changing the pathway in which users can convert on your landing page can make for bid results. Whether you are measuring form sign ups, demo bookings, PDF downloads, altering the ways in which users can complete this action is very effective in obtaining information from them. For example, using a question, with three possible answers all leading to the same action you wish for them to gives the user a sense of choice, rather than adhering to a linear decision.
Another aspect of landing pages that is often overlooked, is the testing of the position of forms. Most landing pages will include some kind of contact form, as part of measuring conversions in order to gather details of users who have visited. A lot of attention is often put into the forms themselves, making sure the language is clear and appealing, however, the position in which the form is placed on the page can also have a huge impact on its effectiveness. As well as testing the form itself, it is important to test this out too, change the positioning around to see which generates the best results.
Your landing pages need to be mobile friendly. Mobiles are used so much nowadays, and are an effective way of marketing directly to what the consumers want in the moment. Ads can be shown in real time, are therefore highly relevant and result in higher click-through-rates. Forms on your landing page must be easy to complete on mobile, otherwise you’ll see a steep decline in conversions compared to click through rates as users leave when they cannot fill in the form on their phone.
A strong call to action could be the difference between a bounce and a conversion…and yet so many advertisers put very little thought into it. Without a strong CTA, it does not matter how good the rest of your landing page is, your results will not be as good as if you have a strong, catchy CTA.
The copy is just as important as the design of a landing page. Using language that appeals to your target audience is key to ensuring they understand your messaging, and that it is appealing to them. Avoid using marketing buzzwords and overly techy terminology, this is more than likely to turn customers away. Get into the mindset of your customer, and emphasise your product from this point of view, in terms of what would be most appealing to them about your product. Include powerful works in your copy, appeal to users emotions to manipulate the way your users think encouraging them to covert.
Finally, use videos where possible. Videos are extremely engaging, but make sure they do not distract from the real focus of your page- your call to action. They can be used especially well in explaining complex ideas, as it reduces the amount of text needed on the page. If you’re feeling really adventurous, try putting your call to action as a button within your video.
For more information on landing pages, get in touch with SeeLocal to see how we could transform the way your business advertises locally online.
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
GoPro Studio SUBSTITUTE — Try VideoProc to easily edit GoPro 4K videos
It’s a downright understatement to say that GoPro has changed the way we capture video content. If you’d to handle equipment big enough to fill a room for capturing quality content back in the old days, you can do the same using a simple-enough carriage…
Customer Credit: Great For Them But A Headache For You
In most B2B industries, trade credit is common practice. Customers come in expecting a certain amount of credit extended to them along with a healthy number of days before an invoice must be paid. Trying to buck that trend can mean missing out on growth….
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…