You are equipped with a competent team, high-quality products and are ready to launch. But without an interactive eCommerce platform, you might not make it. Today, experience supersedes cost.
Customers are searching for a shopping experience with easy navigation, responsive design, and seamless payment. A well-designed online platform makes shopping more accessible and increases the reliability of your site.
When customers browse through a site with good features, they automatically trust the site and are more likely to purchase.
WordPress Theme vs. WordPress eCommerce Theme
You can use a standard WordPress theme and install eCommerce plugins to build your online store. But you will not be able to mimic the interactive shopping experience that an eCommerce theme like the Xstore theme provides.
A WordPress eCommerce theme offers extensive shopping features and better customizability. You’ll discover hundreds of ways to improve your site so that your customers stick around.
Choosing the Best WordPress eCommerce Theme
There is no single eCommerce theme that suits every business. Your hunt for the right platform should start with your business needs in mind. Apart from that, there are the necessities that every eCommerce theme should offer.
Here are the top criteria for choosing your eCommerce theme:
Your business need not follow the same layout as every other online store out there. You can add your style and features. But remember that customers are used to a particular design layout when browsing, so don’t stray too far from the original. Guide your customers while they steer through the site so that they don’t get lost. Easy navigation and breadcrumbs help customers find what they are looking for without wasting time.
When selecting an eCommerce theme, look out for visual design elements. The product image carousels, shopping page animations, menu options, etc., have an impact on the overall experience.
Over the years, WordPress has encountered security issues such as malware, SQL injections, brute force attacks, and phishing. Although the scenario has improved significantly, it is better to be on the safe side. When choosing your eCommerce theme, make sure it has regular updates and good developer support. You can also add security plugins to keep your website and data safe.
Choose a versatile theme that you can customize to suit your brand style. One with an easy drag and drop interface will help you breeze through the customization process. With an in-house development team, you will be able to work with more complex customizations.
According to research, mobile users bring over 65% of traffic to eCommerce sites. If your website is only compatible with desktops or laptops, then you’ll be missing out on a huge chunk of customers. Sync your website to the Google Search Console to test for mobile friendliness.
Paid or free
This particular factor entirely depends on your business needs and budget. A paid eCommerce theme will usually offer regular updates, easy customization, and increased security. But don’t automatically translate paid themes to high-quality service without doing some background research of your own.
Most customers don’t wait more than 3 seconds for a page to load. If your theme has a slow loading speed, users will consider your site as faulty and inconvenient to use. There’s also a high chance that these customers will never come back. Research indicates that at least 57% of customers will exit your site if it takes more than 3 seconds to open.
If your site has an empty product page, customers will not be motivated to buy your products. A well-structured product page can help diminish the 69% possibility of cart abandonment. Choose a theme in which you can add high-quality images, clear pricing, detailed descriptions, relevant recommendations, and tempting CTAs.
A product review is the most influential factor when buyers consider a purchase. Your site should have a review segment with features like image upload and rating options. An eCommerce theme with review capabilities enhances the authenticity of your site and attracts more customers.
Social share buttons allow users to send the product link to their peers through Facebook, WhatsApp, Instagram, etc. It is a great feature that boosts purchase numbers.
As a new business, your priority is to reach more customers. A sign-up form will allow you to collect a list of potential customers and provide personalized recommendations. A theme with an in-built form feature will help improve your customer database.
Taking into account your business requirements and the above factors will help you in your decision-making process. There are excellent alternatives to choose from with brilliant customization options.
Xstore theme is one such reputed eCommerce theme built with WooCommerce in consideration and a variety of templates. Choose your favorite one and start building!