Blogging is a fun pastime for many people. It is an amazing way to connect with your friends, family, and global audience. Some people write blogs that never get read. Ever. And some people write blogs that have millions of followers. When you are new to blogging, the information that is available to you (often in the form of other blogs!) can be very overwhelming. There are so many things to consider when you starting thinking what to start a blog about, but the simplest answer is: write what you know.
So, What Do you Know?
This can be the overwhelming part about starting a blog. Many newbie bloggers don’t want to get caught in one niche – they are afraid of what they might miss out on if they limit themselves to one particular area. But that couldn’t be farther from the truth: you WANT to be an expert in your field. So, think about what you already know. What do people ask you about on a regular basis? What is your day job or what was your last job? Do you have a hobby that you really enjoy and spend a lot of time on? Do you have a secret passion that you want to let loose in the world? Blogging can be great for any idea you have, but you need to pick that idea first.
Top 3 Things
A good way to start to narrow down your blogging niche is to limit yourself to only three choices. You can make a giant list of what you could write about, but it is easier, and far less overwhelming to choose the top three things you could see yourself writing about on a regular basis. A lot of people think that they will start a recipe blog, but soon find out that they run out of original ideas after about 30 days. Some people want to write about business but find that they topic of “business” is too broad and have trouble narrowing it down to focus their blog. If you are interested in business, make a list of the top three areas of business that are of interest to you. The worst thing you can do with your blog is write about a topic that is boring to you. Don’t make the mistake of writing on a topic just because millions of people like it – in order to drive content creation, you have to have a passion for what you write.
Don’t Go Outside that Realm
…unless you have to. If you are starting a blog to make money, you might find yourself having to write on topics that pay. If this is the route you are going to take, you might want to make your blog more generic or about a variety of topics within one topic. Going back to the idea of the business blog, you could write endlessly about marketing for business, finance for business and human capital for business. But if someone asks you to feature their products or services that aren’t related to those topics, you’ll have to decide what you want to do. It’s easy to get caught up in the reward of money when you are starting your blog, but if you want your blog to be a true reflection of what you know and can share with the world, avoid accepting solicitations just to fill up your blog and pocketbook.