The time is now – there is a massive opportunity for e-commerce expansion. In short, the easiest way to improve your e-commerce initiative is to position it in the cloud.
Locate in the Cloud
The cloud is essentially a metaphor for the internet, but for e-commerce it is more specifically the access to Software as a service (SaaS) – accessing top computing capability, taking strain off your local area network servers, and placing your business primarily online. In an age where business data is increasingly important, the cloud allows you to store data on hardware that is in a separate location to the business, while still being able to access this data through the internet.
You will be able to link to your e-commerce initiative from anywhere in the world in a safe and secure fashion. There is also an increased amount of storage that becomes available through the cloud. You will no longer need to rely on your own IT or computing capabilities, but can lean on the professionals for this, giving you cutting edge capability.
The cloud will reduce barriers to market entry for you, making it quicker and easier to get your product or service to a universal market – using existing, widely used software to do business, rather than trying to re-invent the wheel.
Once you have made the decision to go online and realized the benefits of cloud computing for your business, then it is important to ensure that you know and understand the basics.
Know your Platform
If you are not tech savvy you could always leave it all to a consultant who is, but you will then never truly have control of your business. The advice given by all successful ecommerce owners is to ensure that you are developing along with your business. You will likely need something along the lines of microsoft azure training if it is your first time being in the cloud. Make sure that it is not only certified, but will provide you with the clarity you need to navigate your way around the cloud.
You need to be aware of what software is available on each cloud platform and ensure that you are accessing a platform that has the software that your business needs and is used by the majority of your customers and clients. There will be no point getting your business in the cloud, only to be isolated by the individualized software that the provider you have chosen uses. For example, if you have a windows operating system and your clients all use Microsoft 365, you will need to consider a platform that is compatible with these criteria.
Sound simple enough? A simple online course would ensure that you had this basic knowledge to be in a position to understand these choices and ensure your network stays connected.
Keep up to Date with Current Tech
The cloud is the most cost effective means of getting your e-commerce going. Once you have the tech and knowhow that puts you and your business in the cloud, it is important to keep up to date. Maintenance and ongoing service are the keys to sustainability, but you will also have to ensure that you stay up to date with the tech that you use to keep the business in the cloud.
Lastly, the cloud provides access to long term data and platforms such as Microsoft Azure, which allows for the use of analytics and statistics on the business. In turn this allows you to use the data to improve and keep growing the business.
Ecommerce is no longer the future, it is happening right now, and the easiest way to access this revenue stream is to be cloud savvy and to stay cloud savvy.