Is TikTok, the trendiest social media app, perplexing you? To others, it may appear to be merely a teen, Gen Z, lip-syncing app, but it is so much greater than that. When used correctly, TikTok can get you to reach a large audience with your company or service.
TikTok has over 680 million users worldwide, as stated by Influencer Marketing Hub, and it was Apple’s top downloaded app in the first part of 2018.
Undoubtedly, TikTok is not the appropriate app or perfect match for every company. We have made a list down below so you can find out whether or not TikTok is the best fit for you.
1. Examine the outlet
When you sign up and create an account on a social media outlet, you do not want to seem inexperienced.
To prevent being shunned by TikTok users, you should familiarize yourself with the application. Your company will ideally integrate into the TikTok community by researching what types of content function and how to communicate with other people on the app.
TikTok is known to be an app where you can have a good time and post material that is aesthetic and pleasing. If you look at the TikTok “For You” page, you will notice that there are a lot of goofy and fun videos set to popular songs.
TikTok is not an app where you put up exhaustive and deep marketing campaigns. According to GlobalWebIndex, TikTok is mostly used by young people aged 16-24, so if you wish to be popular on the app, you’ll need to communicate with them in a unique way.
2. Make entertaining material
Now that you understand TikTok is all about having fun and being imaginative, it is the moment to make some of your own original content. Some of the simplest and least costly tools strategies to boost your company on TikTok is to create original content. Besides, one of TikTok’s greatest advantages is that you do not have to make high-quality and professional video content. Simply take out your phone and begin recording.
Even if quirky videos are common on TikTok, do not attempt to make hilarious memes if that is not your company’s thing.
Lush, for example, promotes its goods through a fun video presentation accompanied by music.
Maintain a straightforward approach. If your company attempts but fails to create a viral video, a good-natured video highlighting your goods would seem more genuine.
3. Start a hashtag challenge
Setting up a hashtag challenge is also a technique to boost your company on TikTok. When you hold a hashtag contest, you inspire TikTokers to build or remake content using your company’s brand hashtag.
Guess, for instance, was one of the first brands to introduce a hashtag contest. By using the #InMyDenim hashtag, they invited TikTok users to record themselves with Guess’s latest denim collection.
Chipotle did a similar promotional campaign with the #GuacDance hashtag that was recently named TikTok’s most effective marketed challenge in the United States, according to the Mobile Marketer report. Chipotle’s largest guacamole day ever occurred as a result of the sale, with over 800,000 sides of the condiment prepared.
Not only does a cool hashtag challenge promote your brand, but it also encourages user interest and communication.
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4. Collaborate with TikTok celebrities
Influencers who specialize in TikTok may not be well-known yet, but they will be soon, and you can partner with them to extend your scope on the app. Everything that resembles a conventional advertisement is usually frowned upon by Gen Z young people. Working alongside TikTok influencers can also be extremely beneficial in terms of connecting with a younger audience.
By the way, Chipotle collaborated with David Dobrik, an influencer, for a sponsored ad campaign for the #ChipotleLidFlip challenge, which earned over 100k entries and 230 million views.
To get the most out of TikTok celebrity marketing, please ensure the TikToker’s target audience is the same as yours. If you want to find the perfect celebrity for your company, you can search for online services that let you explore TikTok bios, details of different brands, the most prominent languages spoken by an influencer following, and more.
5. Stay ahead of TikTok’s promotional opportunities
TikTok has recently added advertisements to their app after a long wait. TikTok has 4 distinct forms of advertisements:
Native Videos: Analogous to Snapchat or Instagram story advertisements, this form of ad allows for various features such as site clicks or application downloads.
Takeovers by brands: This helps brands manage TikTok for a day. They can make links to landing pages, hashtag challenges for photos, GIFs, and videos.
Hashtag Challenges: Rather than just attempting to go viral all by yourself, you should use advertised hashtags to increase interaction.
Unique Lenses: Personalized lenses for faces and images are similar to the Snapchat 3D lenses.
Advertisements, like on any other social media network, can help you attract a large number of people. TikTok also allows for accurate targeting, ensuring that your advertisements are seen by the people who are most likely to be into what you have to share.
6. Now it is your turn
Do you understand TikTok a little better now? If your company wants to appeal to a younger crowd, TikTok is the ideal platform for attracting their interest. Maximize your TikTok promotional tactics by following these guidelines.