Google Ads are all anyone can talk about these days, and there’s a good reason for that. They are absolutely vital when it comes to building brand awareness, bringing in business and getting your name out there. You may be thinking to yourself that you’ve tried running a Google AdWords campaign, and it failed miserably, or just didn’t make the splash you thought it would. You did your due diligence and research, but it didn’t seem to make a difference. So where do we go from here? 

Seeking out a Google AdWords consultation is a perfect solution to your problems. Why? A seasoned professional does what you couldn’t, using their expertise and knowledge to get you where you want to be, while you focus on what you’re good at – running your business and getting ready for the throngs of customers that will soon be barging through your door. 

Why Google AdWords?

What are you trying to accomplish by using a Google AdWords campaign? Basically, you’re trying to get your name out there. You may have the most incredible products, services, and website, but what good does that do if no one knows about it?  You want excellent brand awareness, and that starts with our dear friend Google. After all, she’s the one people tend to go to for help. You may have heard of the Google algorithm, and that’s what we want to play to. Google AdWords uses more specificity and helps you reach the exact audience you want. You can even cater your content to specific demographics. You may create a piece of content for a CEO that is totally different from the secretary. 

That being said, don’t skimp on other marketing channels. If you haven’t heard of optimizing your website for SEO, it’s basically as simple as giving the internet robots the right keywords to help them find you, and then pass on your website to someone looking for it. If you’re looking for something, you’ll most likely use keyword searches, correct? That’s what you’ll be doing with SEO. Along with that, email marketing and posting on social media are both part of a successful awareness campaign. 

When done correctly, Google AdWords can significantly up your chances of being found by the right people at the right time and drive your marketing and reach into a whole new stratosphere. 

Where do I start? 

Your options when it comes to AdWords services are virtually endless, so take a little time to do your research and find the right provider for you. Think about what makes a successful AdWords campaign – it’s not enough to show up in people’s top searches, you also need to have them follow the link to your website. 

Google operates a pay-per-click scheme, which essentially means you’ll pay for every person that clicks on the link to your website, whether they choose to go through with the purchase or not. That’s why having a professional, well-designed website is absolutely essential as a next step. Without a well-organized Google AdWords campaign, you’re cutting your chances in half before you’ve even started. 

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How do I choose?

Learning about an agency’s approach to your campaign is step one. Some agencies may use a very standard, cookie-cutter method, and this will probably result in your campaign being treated the same way, leading to ineffective, useless clicks. Choose an agency that cares about your brand, takes an active interest in what you’re trying to achieve, and what you’re offering to the public. 

Create a shortlist of companies that provide AdWords management services that catch your eye, and from there set up meetings. A conversation over the phone or face to face can give you a good understanding of how they plan to handle things, how they approach new campaigns and signs that they genuinely want to understand your goals and strategy. 

You can also speak about contractual expectations – do they want a long-term commitment from you? Are they performance-based? How will the budget be used? Learn about where the data will be stored and if you will have access to it, who will be handling your account and their level of expertise, as well as their strategies for building successful campaigns. How do they target keywords? Think carefully about what information you’re looking for in that meeting.

Essentially though, you want to know if you can trust and work with these people long term. Aside from their professional strategies and methods, are you comfortable communicating regularly and do you trust them with your precious life’s work?