The mommy bloggers are here to stay, and they’ve turned social media into a 10 billion dollar industry, but it hasn’t happened overnight. Precisely the opposite, actually. Mommy bloggers took to online blogging platforms in the early 2000s and quickly began to amass followings, but the money didn’t come right away. As social media took a stronghold over popular culture, influencer marketing conceptualized, and the idea of an influencer marketing agency was born. So, how exactly do you become a mom influencer?
Find Your Voice
Are you a:
- natural mom
- working mom
- single mom
- mom of boys
- mom of girls
- an attachment parent
You get the idea. There are a lot of different types of moms out there and an influencer niche for all of them. Finding your voice is the most critical part of the equation. You will want your content to be consistent both in how often you post and the type of content you post. For mom bloggers and influencers, your overall voice is easy to pin down. After all, you want to focus on being a mom, but there are different kinds of mothers and influencers for every parenting style out there. Figure out what type of mom you are and how you’d like to portray that in the industry
Pick a Platform
Once you’ve narrowed down the type of influencer you want to be, you’ll need to pick a platform that you’d like to focus on. While some influencers work across multiple platforms, it is best to get started with one. The platform you plan to leverage for your content campaign will be dependent on your own skill set and interests. If you are a lover of photography Instagram is likely to be your playground. If you prefer the moving picture, YouTube is a good fit. If you are a witty conversationalist, Facebook might work, and if you prefer short snippets of information, Twitter should be your preferred medium.
You can always add additional streams as your community grows, but nurturing one main platform will help you get started more quickly. Getting an influencer channel or profile going is time-consuming, so doing one really well is the perfect way to succeed.
Grow Your Community
You must grow your brand organically to get the attention of the brands you’ll want to work with, and unfortunately, there is no shortcut for this. But influencers with small followings, known as nano influencers are valuable to companies.
- Begin by posting content that is true to your voice, and use proper hashtags to be found.
- Interact with commenters and the people who like your content.
- Connect with brands that have the same moral and ethical beliefs as you
As your community grows, you’ll be found by more and more like-minded individuals, but don’t stop engaging your community.
Use Your Data to Craft More Content
Mom influencers who are successful are successful because they know how to reach their viewers and regularly build content that engages and inspires others. Figuring out what content works is relatively easy, especially with the data that can be collected from your account. The number of likes, the number of page views, and the time of day that generates the most response are all critical data points that deserve your attention.
If you notice posts that go live at 3 pm eastern time garner more attention than those posted at 11 pm eastern time, you’ll want to build your content calendar around those peak times. If you find that a specific hashtag seems to perform better than others, you’ll want to utilize similar hashtags in the future.
Consider keeping a running spreadsheet of these data points, so you can quickly make decisions on future content. Seeing all of the numbers together, right in your face, can make it much easier to narrow down what is working and what is not working.
Connect with Brands
Always reach out to the brands you love and feature them in your posts, even before you’ve established a working relationship. If you like your Roku, don’t be afraid to post that on your account and tag the company in it. Getting eyes on your page, especially the eyes of the companies that you love can only help you develop connections.
When you connect with brands, however, be careful to avoid partnering with brands that don’t align with your own values or the style of your community. For example, an influencer who is heavily focused on all-natural living may not want to partner with a formula company. If you’ve built your brand around the concept of breastfeeding, partnering with such a brand would run afoul with your followers. There is nothing inherently wrong with a company like Enfamil, but they certainly don’t align with the style of breastfeeding.
Carefully Curate Sponsored Posts
How and when you post sponsored posts will also be an essential factor in keeping your community healthy. Once you’ve become an influencer and you are working directly with businesses to promote products, it may be tempting to offer up a ton of sponsored posts, but your community will grimace, and you need the community to continue creating partnerships and building your brand. Make sure to properly intersperse your content with the sponsored posts that generate income.
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