There aren’t many industries that could benefit more from the introduction of CRMs and other project management software than in product manufacture. Historically, this has been a field marked with traditional processes and documentation, however with so much software on the market, the industry should really take advantage of it.

Here are just seven benefits that the industry has been missing out on:

  • All the information needed for the business is stored in one place, which gives the directors access to data they otherwise wouldn’t have. This allows them to make decisions on staff productivity, pricing, recruitment and other matters.


  • Processes are streamlined. As with any CRM, the introduction of manufacturing software and specialist CRMs allow an opportunity to streamline existing processes and review the day-to-day activity. In an industry where many steps need to be taken quickly and effectively, this is a huge benefit.
  • Delivery dates are more accurate. With live updates and a collaborative workspace, delivery dates are easier to anticipate, and reach. It also means that if any issues do occur, the team can be notified quickly and the customer updated.
  • Customer relationships improve. With accurate time scheduling and order updates brought about by software, customers end up happier – receiving their goods on time, and made to the best quality.


  • Sales improve. CRMs record previous sales data and interactions the customer has had with the organisation, making it easier to book in repeat purchases, and see opportunities for cross and upsells.
  • The essential Bill of Materials (a list of components required to build a product) can be created digitally, and used to create inventories, which in turn can be used for stock management. Manufacturing ERPs can notify when a product, parts and materials are running low, which leads to less waste and helps the company to save money.


  • Assisting and improving company accounts. As well as reducing waste, software is able to help keep the companies in check. Sales data, production costs, overheads and expenditure is all managed in one place, giving the accounts team the clearest possible picture of the company’s accounts. This visibility allows more informed decisions to be made to both save and make the company money.