How Tech And Social Media Are Changing The Music Scene
There’s no denying that technology and innovation have shaped the world we live in today. The way we work, interact or have fun bare the marks of technological progress and we have more than enough reasons to be thankful for all the benefits this evolution has brought into our lives.
We’ve become so accustomed to being surrounded by technology that sometimes we don’t even realize to what extent it influences us. Remember back in the day when the music industry had a simple and straightforward structure? It went like this: record label to musician to consumer. Well, things have changed significantly over the past few years. Now record labels and distributors are not as all-powerful as they used to be. The face of the music industry is changing and we owe it all to technological advances and the rise of social media.
Consumer behavior is shifting
There’s a lot to be said about how music consumption has changed over the years. This is probably the area where we can see the most significant transformation. Listening to music
once implied going to the music shop to look for the latest songs, putting on record after record in search of tunes that will strike that sensitive chord within us. Then we moved on to downloading music online from the comfort of our own homes. And now technology has brought us music streaming services and listeners welcomed them with open arms.
Subscribing to a streaming service is the newest trend in music consumption. Less and less people choose to go to physical stores or buy CD’s. The convenience of paying for a subscription and having access to an unlimited collection of songs you can listen whenever and wherever you feel like it has won consumers’ hearts. Everything is happening via the internet, as it’s the case with many other activities these days.
Power to the artists
Since music labels and distributors don’t have as much power anymore, who has it? Social media and technology have tipped the balance of power and now artists have more to say about where the music industry is heading. Nowadays it’s easier for musicians to showcase their talent and share their music with the rest of the world. This flexibility allows them to create the music they want on their own terms and put it out there for people to enjoy it.
Music streaming services are the preferred platforms for new artists to enter the industry and gain more popularity. This way they can reach a wider audience and be discovered by people who are searching for fresh and original tunes.
Apart from that, social media networks give artists the chance to connect with their public on a whole new level. Facebook, Instagram, YouTube and more recently TikTok help close the gap between musicians and their fans, bringing everyone closer together.
Easy access to music
As we’ve mentioned previously, consumers these days are spoilt for choice. With a few clicks or taps you can listen to any song your heart desires. Music platforms such as Melody Loops provide the audience with a wide variety of music categories and genres, so everyone can have their pick. Whether you love pop, rock, hip hop, reggae, blues, metal, classical music, jazz, synth or any other music genre under the sun, you’ve got it all at your fingertips.
Music distribution was once a difficult and complicated process. In order to bring a song to audiences worldwide, there were a lot of logistical problems producers had to overcome. Fast forward to 2020 and all you have to do is use the technological tools we now have at our disposal and a song can become famous within days, and so can artists.
AI is the game changer
Artificial intelligence is the new kid on the block in the music industry. AI became a major disruptor in so many areas of activity, and it seems it’s time for the music industry to take advantage of it as well. AI is the driving force behind streaming services, as it serves to analyze users’ activity, the artists, songs and albums they listen to the most in order to create personalized playlists and provide an enhanced experience for all music consumers.
Besides, AI has also opened new doors for music production. Artists can use programs to bring to life songs that would otherwise be impossible to create with traditional instruments and tools. That can lead to the development of new music genres and it will be interesting to see where AI will take us next.
New promotional methods
Artists and their teams had to work hard to get noticed and achieve the fame they so much desired. Promoting a musician or an album required extensive marketing campaigns that involved impressive amounts of money. But with social media taking the lead as the most effective method for promotion purposes, artists no longer have to invest as many resources into marketing strategies.
Instead, musicians focus on growing their follower base on platforms such as YouTube, Instagram or Facebook. Social media can also shorten an artist’s journey to achieving fame. There are many success stories which started on social networks that prove their impact in the music industry.
Immersive live performances
Although the internet seems to rule everything right now, live performances are far from obsolete. But technology has once again changed the game. Artists are taking their live performances to the next level with the help of virtual reality and the audiences are all for it. The more advanced and sophisticated the VR technology becomes, the more artists seem to embrace it. This leads us to believe that live performances in the future will become a hybrid, mixing real life with virtual reality and whatever other elements the wonderful world of tech might bring next.
These are just a few of the changes we’ve come to notice in recent years in the music industry, but the fast pace of technological developments will surely surprise us even more in the future.