How Small Businesses Can Leverage Chatbots Across Different Functions?
A “BIG” challenge that every small business face is cost-cutting. SMEs struggle for reducing support costs. One smart way is automation. With the rising trend of AI-chatbots many small businesses are adopting it for seamless business management.
Automation of sales and support process saves time and money that can be used over different spheres to extend the business horizons. Chatbots could save businesses up to £6 billion per year across industries says Juniper Research.
What makes it an even more attractive option, is the fact that platforms like SendPulse allow you to build a messenger chatbot for free with no coding skills whatsoever.
How chatbots benefit small businesses?
Small businesses can use ready to use chatbot builders. By using the bot builder these businesses can save more time that can be used for other business tasks. The added benefit they get is to build their own flow to improve customer satisfaction.
The three main benefits that small businesses reap out of chatbots are as follows:
- Automate routine work – Small businesses can automate certain manual tasks to save time and focus on other important aspects of the business. With chatbots, you can automate chat conversations to provide faster replies, proactive customer interactions and increase customer engagement.
- Functions 24×7 – Chatbots handle basic queries round the clock when the agents are not available. Bots answer all the basic queries and reduce the number of support tickets raised.
- Reduce live chat support costs – Implementing a chatbot improves operational efficiency by cutting down customer service costs. Chatbots can meet indefinite chat requests with great ease and effectiveness. There is no extra cost involved when the scalability increases.
6 ways small businesses can leverage chatbots
SMEs are significantly cutting costs and delivering excellent customer experiences with AI-powered chatbots. AI chatbots can transform small and medium businesses by creating huge successful operations across a spectrum of business functions.
Chatbots can be easily deployed on your website or app with a live chat plugin to instantly answer customer queries and providing real time assistance. Here are six different ways small businesses can leverage chatbots.
1. Chatbots for sales and lead generation
For every SMEs, sales and lead generation is the prime focus of business growth. Chatbots can be leveraged to convert your website visitors into qualified leads automatically and transfer them to your sales team for further help.
Lead qualifying process can be repetitive for small business. The messaging strategy can be automated in order to reduce the response time and improve chances of closing more leads.
Mindbrowser chatbot Survey found out that the business units will benefit the most from chatbots: sales/marketing 55%.
You can prepare a sales questionnaire, which will be used to convert your website visitors into potential prospects and escalate them to the right sales representative for further follow-up. The sales bots are your virtual assistant to ask the right question and qualify leads for your sales team.
2. Automated customer support
Small businesses look for ways to save business costs. With chatbots, you can freeze the customer service costs. Automating the customer support assures faster response to your customers, proactive conversations along with 24×7 support.
Automating customer support saves time for the team to focus on other revenue-generating activities. Gartner report says 85% customer interactions will be handled without a human agent.
Customer support automation boost customer engagement. Automating the responses to the FAQs helps customers to receive real time solutions while reducing irrelevant questions in the queue. The queries that are complex or difficult can be directed to a customer service agent.
Hipmunk’s “Hello Chatbot” for example, built for closer customer engagement. It is a popular platform to search for travel deals. Users can book flights, rental cars, hotels, and tour packages.
The Hello chatbot helps people to search and reserve their travel activity and can be integrated with various chat applications like Facebook, Skype, and other popular chat applications.
3. Auto conversions
Chatbots provide an advantage of auto conversions to small businesses. It means when the website visitor submits a form, it is escalated to the right sales representative to complete the process. When it comes to conversion rate optimization chatbots prove to be the best.
Gartner forecasts that by 2020, more than 85% of customer interactions will be handled without human-to-human contact.
For an e-commerce business, auto conversion helps to grow the business by increasing sales. It improves your brand image and gains more customers.
4. Increase your website engagement
Website is the main alley for customer engagement for many small and medium-sized businesses. Implementing chatbots allows a significant increase in website engagement.
Chatbots helps in engaging customers in an interactive way by asking customers their shopping preferences to give them personalized advice. Simply put, you can make your chatbot a personal assistant to each and every one of your customers without it costing you more time or money.
5. Answer queries 24X7 with a virtual assistant
Small businesses need to invest in employing additional resources for customer engagement. The productive hours for the support team is 5 to 6 hours. Chatbot functions efficiently 24×7 without the need of investing additional cost.
Chatbots are the best way to answer basic customer questions, which reduces the number of support tickets. A chatbot fed with FAQs is effective in promptly answering customer queries. So, a chatbot serves its best to answer general questions before transferring it to a human representative.
6. Provide order booking
Small businesses can reap out good profits by allowing customers for order booking. Guess what, you give your customers the sophistication to book the items without any human intervention with chatbots.
Besides answering queries, chatbots can take orders from customers with simple and quick messaging commands. Instead of making a phone call or going on your website, your customer can simply type order and send it to your bot. Your chatbot then takes your customer through the ordering process.
Chatbots promptly accept orders and other customer information automatically and helps your business to enhance the overall customer experience.
Automation and AI could look huge rock to small or medium businesses. However, exploring and incorporating the chatbots could turn the business ROI high up. With more small and medium businesses leveraging chatbots into their business processes, it is important that you engage your customers with this rising trend.
7 Common Reasons Why WordPress Websites Get Hacked
If there is one content management system (CMS) that’s credited for revolutionizing the modern web, it’s WordPress. Thanks to this revolutionary software, making any type of website is not difficult today. Its flexibility and ease of use make it so popular that WordPress powers as…
Manage Endpoint Security With Cloud-Based Action 1
Meet a free Cloud-based endpoint security and patch management solution from Action1 (www.action1.com). This top-ranking solution facilitates network discovery, enables you to find installed software and orchestrate software updates across all your endpoints regardless of their location. With many tools over there, you might be…
Private Practice: Crucial Services Your Startup Needs
Medical professionals around the world dream of having their own private practice. It allows more freedom for dictating your own schedule but it does come with its own set of challenges and while many are similar to those most startups face, starting a business in…
How To Keep Your Personal Information Anonymous And Secure While Using A Web Browser
Browsing the web or checking Facebook a few times a day has recently become something natural as breathing and eating. People wake up, immediately reaching for their phones to be up to date. Is it already an addiction to the Internet? Of course, it depends…
How To Stay More Secure When Using Kubernetes
Kubernetes is an open-source system for automating deployment of new apps and software, and is becoming increasingly popular due to its utility in going back to previous versions. But while lots of developers are excited to take advantage of the benefits and convenience offered by…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Appliance
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Self Improvement
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
8 Best Home Updates To Do In The Spring
8 Best Home Renovations To Take On In The Spring When the snow starts to melt and the weather slowly warms up, you likely have the urge to do a little work around the house. Here are some improvements to make before summer arrives: 1….
Use Android Parental Control Apps And Take An Interest In The Digital Activities Of His Children Without Blame
The screens quickly create a gap between parents and children. They limit conversations, disrupt meals, homework… Children are absorbed by their smartphones, tablets and other screens, so that they quickly become a source of tension. We use the deprivation of such a video game as punishment on…
Online Security Tips You Might Not Know About
Technology is now playing a major role in our daily lives. From how we work to how we spend our leisure time; it is central to us all now. Of course, a tech advance that has transformed our lives the most is the internet. While…
Here’s How Proxies Can Aid Email Protection
Are you concerned about your email protection measures? If that is the case, then this is for you. It all began in November 2014 with leaked emails from Sony Movie Pictures. After this leakage of emails went viral all over the world, people, organizations and…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…