How NetBase Uses Social Media Tools to Your Advantage
It is estimated that 80 percent of people in the United States are on social media. This means that companies are vying for the attention of over 260 million people. Companies are also vying for market share and lead-generation in the social media sphere. If a brand is to be established as an authority in their niche, a strong command of the different social networks is necessary.
The space has evolved since the rise of the first major social media network, MySpace, in 2003. In the over one-and-a-half decade that has elapsed, the intelligence-gathering capabilities that companies have acquired have increased drastically. There are countless tools that can be used to mine data and make conclusions about the conversations that users are having online regarding their brands.
What Kinds of Social Media Tools Are There?
It’s difficult not to get lost in the sheer number of tools available on the market. If you are to create a sound social media strategy for your brand, you need to select the right mix of tools to best complement your marketing and sales efforts. Let’s look at the 6 main types of social media tools that are available.
Sentiment Measuring Tools
Sentiment measuring tools tell you what consumers are concerned with and who your influencers are. As a result, you can be granted valuable insight into potential trouble areas.
Channel Effectiveness Tools
The effectiveness of each of your channels can be assessed and scored by channel effectiveness tools. Determining the reach and engagement you have on your social media channels can lead you to valuable conclusions.
Content Leveraging Tools
Finding out which kinds of content engages your audiences and converts with them can be a great time-saver. You can focus on the types of content with the greatest performance and weed out material that doesn’t seem to attract attention or even has a negative effect on your strategy.
Accurate analysis of trending topics can put your brand ahead of the curve. By using a tool that is able to spot trends you can hitch your content to, you can raise awareness around your brand with minimal effort. Consider it piggy-backing on the power of internet trends.
Competitive Analysis Tools
With competitive analysis tools, you can track your competition and stay up-to-date with what the other market players are doing. You can receive alerts for things such as price changes, new product releases or promotions and can even track your competition’s online ad campaigns.
Crisis Management Tools
Prevention always beats scrambling for a cure and PR crisis management is a stellar example of this. With a good crisis-management tool, you can track mentions of your brand throughout the web and catch a potentially damaging situation before it fully develops.
How NetBase Offers Value With Social Media Tools
NetBase analyzes your business’s needs and helps you select the best tools for the job. NetBase has experience working with large corporations with demanding use-cases. Contact NetBase today to acquire the best social media tools for skyrocketing your online presence.
Here is What Makes You More Likely to Fall Victim to a Data Breach
In recent years, data breaches have become more and more common. Being the victim of a breach is a very scary thing, your personal data is at risk and you aren’t sure how little or how much information has been taken from you. Are there…
If Online Privacy Is Dead, Is There Anything We Can Do?
The online world is both wonderful and frightening in equal measure. On the one hand, we have access to unlimited information and resources, but on the other, we have zero privacy. For most adults, the internet is a part of every aspect of their daily…
Reason To Choose Comodo SSL Certificate To Secure Your Website
It should be clear by now that for your website to survive in this modern era, hacker ridden internet era, it is important for all the information that go on it or through it to be encrypted. To have a website without SSL protection is…
6 Unexpected Security Concerns, and How to Prepare
As powerful as the Internet is right now, it’s impossible to even imagine where it will go over the next years and beyond. But, as fast as security protection continues to improve, hackers seem to improve even more quickly. Everything from new devices to apps…
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Appliance
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
How Technology Is Advancing The Medical Sector
Until you need healthcare, it’s easy not to realise how progressive the medical industry is and the types of technologies that are making healthcare more cost effective and efficient than ever before. The next few years of technological releases and developments are going to make…
What You Need to Look for In Your Virtual Data Room
The value of virtual data rooms in mergers and acquisitions (M&As) can never be overemphasized. More and more companies are utilizing these secure platforms in the process of conducting due diligence on a potential financial transaction. For instance, by 2022, the Virtual Data Rooms (VDR)…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…