If you take the time to analyze marketing campaigns these days, you’ll find that some of the most effective ones are laden with videos. There’s no denying the effectiveness of video marketing. Still, if you haven’t already started using video marketing, you’ll realize that creating compelling videos isn’t always the easiest thing to do. You will have to take many factors into consideration, such as videos that drive traffic, convert leads, and also adequately engage audiences.

Once you get the hang of it, however, you’ll never create a marketing strategy without using videos again. Videos are no longer a part of marketing that you can just choose to let go of. Today, they are central to all of your campaign efforts. In fact, if your marketing campaigns don’t contain any videos, then you’re falling far behind your competitors.

That said, this article will help you learn more about how to enhance your marketing campaigns through the use of videos:

1. Keep Your Videos Concise

When you’re producing videos for marketing, no matter how great the temptation might be to make lengthy videos, it’s best to keep them short. The extra minutes won’t matter when your videos start to drag on for too long, as that will cause your website to take too long to load. When it comes to SEO, it’s important to strike a balance by including videos of a reasonable duration, else you’ll have visitors leaving your website if it doesn’t load right away.

To help you along these lines, keep in mind the following tips in creating short but compelling video content:

  • Plan your video content, so you know exactly what to put in, and what not to include
  • Keep the videos ideally between five to thirty seconds, and if you must make them longer, don’t go beyond a minute
  • Pick the right background for your video to make sure it’s clear and easily comprehensible – when you’re still a beginner, you can do no wrong by using free stock footage
  • Get viewers hooked within the first two to five seconds of the video

2. Understand The Different Types Of Videos You Can Use

As you start to go about creating your videos, you must also understand the different types of videos that you can use for marketing purposes. That way, you can ensure that the videos you use for your campaigns end up being the best match for the products or services that you’re promoting.

To that end, these are the different types of videos that you can try to incorporate in your marketing campaigns:

  • Demo videos – These refer to the videos that show how your product works. These videos can also take the form of unboxing, then testing out the physical product.
  • Event videos – Whatever type of event it is that your business is hosting, produce videos containing highlights or interesting interviews to get the word out about your event.
  • Educational or how-to videos – These are also referred to as instructional videos, which are used to teach your audience something new.
  • Animated videos – Animations prove excellent for concepts that are hard to grasp, whereby strong visuals are needed to explain the concepts better.
  • Live videos – These are handy as they’re able to draw a lot of attention and higher engagement rates from viewers.

3. Provide Value To Your Customers

Marketing campaigns can be enhanced through the use of videos to provide significant value to your customers. Don’t just think of your video as a sales pitch. Rather, look at it as an opportunity to provide value at every stage of your buyer’s journey. Use videos to show your customers that you care about them and attach importance to the feedback they provide about your brand.

Note that excellent customer service is vital in business. When you’re able to give your customers the excellent service that they deserve, they’ll keep coming back to patronize your business. 

That said, here are some ways that your videos can help add value to your customers through marketing:

  • They showcase new ways of using your products and services
  • They answer most of the frequently asked questions of your customers
  • They provide educational material for your customers

4. Define Your Goals Better

Businesses don’t go through all the hassle of creating videos without a goal. By incorporating videos in your marketing strategies, you make it easier and more straightforward to better define your business goals.

When you launch a marketing campaign, be clear about the primary purpose that you want to achieve. Is it to increase brand awareness? Have stronger and more conversions? Create better engagement with your target audience?

In doing so, however, make it a point to have only one video for each one of your goals. Else, even you will get confused as to how to go about it. Don’t lose track of the focus needed for creating videos, such that you still keep your buyers’ persona and your target audience in mind.

5. Incorporate A Call-To-Action

A call-to-action refers to the statement concerning your business which is designed to elicit an immediate response from the audience that is watching it. Using videos for your marketing campaigns allows you to have a strong call-to-action that actually works. This is needed in business, such that your target market responds by taking action on your call.

Through videos, the probability of your customers being left undecided is reduced. It becomes almost effortless for your audience to respond to your channel, purchase a product, or even get to know more about your brand.


Today, videos serve a greater purpose than merely creating a form of entertainment. They’re transforming the way that businesses go about their marketing strategies. Today, videos are an extremely versatile tool for marketers to use throughout their entire marketing campaign. If that is an aspect you’ve long been struggling with, you’ll find solutions through the tips enumerated above. Now, you know better how to go about enhancing your marketing campaigns with videos.