Investing in the right technology solutions can benefit any aspect of a company’s operations, but sales and marketing departments seem to lag behind when it comes to advanced technology. Investing in the right kind of gear and software can make a big difference when it comes time to generate new leads or convert existing ones into sales. You have to know the right products to get, however.

Start by making a list of perceived problems with your current marketing setup. There’s a chance you already know that you have problems bringing sales personnel up to speed, for instance. In that case, you’d want to invest in some sort of accelerated onboarding platform. Those who have problems reaching out to potential clients might instead want to go after AI-based solutions.

Artificial Intelligence in the Marketing Field

Automation has always been a hotly discussed issue, but it’s never been as big as it is today. That’s because conversational AI technology is revolutionizing the way that eCommerce firms connect with their clients. Chatbots were once relatively limited robots that didn’t make much sense when they were lead into any conversation that they weren’t completely prepared for.

Today’s chatbots use sophisticated synthetic neural networks to predict the possibility of any given query given to them by a customer. As a result, some companies have been able to automatically convert potential leads into sales. While this is a dramatic example, it does illustrate just how effective sales department technology can be.

Warmed-up leads could potentially leave the sales funnel at the last minute, so time is often of the essence. You want to make sure that you can converse with your leads at any time so that you can be as certain as possible that they will make a purchase. Having an intelligent agent on staff is an excellent way to connect with leads who might have otherwise left the tunnel.

The most sophisticated engines can reply to emails automatically and identify triggering phrases brought up on a company’s social media page. While there’s always a risk of a false alarm, the fact remains that these algorithms can help your sales team identify negative reviews and make corrections before other clients have a chance to experience the same problem.

Not all solutions are this sophisticated, however. Sometimes it’s hardware rather than software that you should be looking into acquiring.

Investing in Sales Department Telecommunications Systems

Even though it might seem like cellular phones have taken over every industry, you’ll probably want to consider a more conventional solution for your sales department. According to the guide to Multi-Line Phone Systems, this kind of configuration can allow your personnel to handle more than one call at the same time. While you could theoretically do this with cellular handsets, it won’t be anywhere near as easy to do when the incoming call volume starts to go up.

Streamlining your communications techniques is so important because a customer who can’t make a purchase with you is likely to seek out one of your competitors instead. You’ll want to invest in some gateways that allow your crew to send and receive SMS text messages through one of your sales computers for the same reason. This can help your agents to manage multiple communication channels at the same time.

On top of this, you’ll want to start looking into remote platforms if you haven’t already.

Remote Work Platforms for Sales Managers

Not giving your staffers the ability to telecommute to work could be costing you high-quality talent. In one particularly concerning report, 39 percent of remote workers claimed that they’d rather quit than return to a traditional on-premise office space. Since you don’t want to lose anyone this way, you’ll want to make it as easy as possible for your sales associates to connect with the rest of your team. Even a simple data storage platform can help improve your position dramatically.

When you pick out a collaboration tool, you’ll need to balance the competing requirements of cost-effectiveness, easy of use and security. Choose a product that comes with scheduling features, which should make it easier to figure out who on your team is responsible for what tasks.

Compatibility is another big consideration, especially if you plan on allowing your team to simply use their own devices while at home. Platforms with web-based interfaces may work the best, since these will usually run on pretty much anything with a modern browser. No matter what technology you pick, however, never forget that your team and clients are made up of people and not automation platforms.

At the end of the day, human interaction is still what matters most.