Sports betting has been around for centuries, but only recently has it become a more mainstream activity, with many countries legalizing it. This has led to a significant increase in the number of people who engage in the activity, creating a massive market for brands to tap into.
Huge brands have started leveraging sports betting marketing to reach their target audience, drive brand awareness, and increase revenue. Plus, this trend will continue with the legalization of sports betting in many countries. However, brands need to ensure that they engage in responsible marketing practices and prioritize the well-being of their customers. By doing so, they can capitalize on this growing market while maintaining their reputation and credibility.
In the Sports Interaction review by betting.ca many brands have increased visibility, sales, and revenue by partnering with mainstream sportsbooks such as Sports Interaction, Betway Sports, Bodog, and more. This article will explore how these brands use sports betting marketing to their advantage.
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Partnership
Huge brands in different parts of the world are utilizing sports team partnerships as a first initiative to promote themselves. For instance, DraftKings announced a multi-year partnership with the NFL team, the New York Giants, in 2020. This partnership made DraftKings the official sports betting and daily fantasy partner of the team, providing various branding opportunities such as in-stadium signage and digital media. The collaboration with the Giants also gave DraftKings significant exposure to the team’s fan base and helped create brand loyalty among sports enthusiasts.
Gradually, other companies follow suit, partnering with sports teams to increase brand recognition. For example, BetMGM partnered with the Las Vegas Raiders in 2020, becoming their official sports betting partner. This partnership included branding opportunities, such as in-stadium signage and a branded lounge at Allegiant Stadium, the Raider’s home. FanDuel also announced a partnership with the NBA team, the Philadelphia 76ers, in 2020, making FanDuel the official daily fantasy partner and the team’s official sports betting partner.
These partnerships allow sports betting companies to showcase their brand to a captive audience and promote their products effectively. It’s a win-win situation for the sports teams and betting brands as they tap into each other’s audiences and grow their reach.
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Power of Influencing
On another note, brands use sports betting influencers to promote their products. These influencers typically have a significant following on social media platforms, and they use their platforms to promote the sports betting brand they are partnering with.
For example, in 2021, Barstool Sports, a media company with a massive following, signed a multi-year deal with Penn National Gaming, a casino and sports betting company. This deal included the creation of a Barstool-branded sports betting app and using Barstool’s social media presence to promote Penn National Gaming’s sports betting products.
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Hosting Events
Huge brands leverage significant sporting events, such as the Super Bowl and NCAA March Madness tournament, to promote their products. DraftKings launched a massive advertising campaign during the Super Bowl in 2020, featuring a commercial with former NFL quarterback Eli Manning, showcasing their daily fantasy sports product. This generated significant buzz among sports enthusiasts.
Similarly, FanDuel launched a considerable advertising campaign during the 2021 NCAA March Madness tournament, which helped to attract more customers and increase their revenue. These brands are capitalizing on the hype and excitement surrounding major sporting events to effectively promote their sports betting products.
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Using the Presence of Social Media
Social media is an excellent platform for driving engagement, and huge brands leverage it to promote their sports betting products effectively. Brands focus on organic reach by creating engaging content that resonates with their target audience, which helps build brand awareness and loyalty. However, it’s essential to avoid paid ads on specific platforms that may not be suitable for sports betting advertising.
To create a successful sports betting marketing strategy on social media, brands must partner with experienced advertising partners who have proven experience in targeting and nuanced state-by-state marketing. These advertising partners can help brands create and implement targeted campaigns tailored to each state’s specific regulations and demographics where sports betting is legal.
By partnering with the right advertising partners and creating engaging content, huge brands can drive engagement and increase brand awareness among sports enthusiasts. Brands must prioritize responsible marketing practices and ensure they promote their products ethically and legally. By doing so, brands can capitalize on the growing sports betting market while maintaining their reputation and credibility.
Final Thoughts
Sports betting marketing is becoming increasingly popular, and many huge brands are leveraging it to reach their target audience and increase revenue. These brands are partnering with sports teams, using influencers, and promoting their products during major sporting events to increase brand recognition and create brand loyalty.
The intersection between sports betting and marketing presents a unique opportunity for brands to connect with sports enthusiasts. Seeing how this trend evolves in the coming years will be exciting.
