How Have Online Gaming Companies Improved Their User Experience?
Gaming companies can teach other companies a lot about delivering outstanding user experiences. One industry that’s already applying the principles is the online casino industry. Enter the site of any casino online, and you’ll see great graphics, fun games, and a wide range of choices.
What else can we learn from the gaming industry? In this post, we’ll look at how gaming companies improved the user experience to glean valuable tips.
Summarise The Information Visually
One area where the gaming industry is leagues ahead is in how it presents information. Developers learned long ago that the essential statistics had to be clear during gameplay. It does clutter up the screen slightly, but the value of having all the information at hand compensates the user for the clutter.
Players don’t have to interrupt a train of thought to access drop-down menus, see a home screen, or access important information, for example.
In the past, you needed a dedicated console to play a game of your choice. Today, it is different.
You can play most games on PC, games console, smartphone, or hand-held gaming device. While smoothness depends on the specifications of the device, it’s handy to have multi-platform options for gameplay.
If you only have fifteen minutes, you don’t want to have to set up an entire gaming console. It’s easy to fire up your smartphone, however.
Another area that gaming gets right is that they allow the user to customise their options. The essential information on the screen, for example, or the option for users to enlarge or minimise the mini-map area.
Users change gaming options like their characters, level of difficulty, and mission objectives.
Gaming Rewards The Right Behaviour
Gaming rewards users for completing tasks. In Farmville on Facebook, users were rewarded for visiting neighbouring farms and completing specific actions.
Users might also earn rewards by sending gifts. By doing this, the developers encourage further engagement and the promotion of the game.
You’ll invite other users to play so that you have neighbours to visit. The gifts that you send to your friends in the game encourage them to keep playing, too. They also send back gifts.
The cycle repeats continuously, netting more users for the game without much effort from the developers.
Giving Users A Simple Alternative
If you’ve never looked up cheat codes or walkthroughs for games online, you won’t understand the appeal of this improvement. Gaming isn’t meant to be a walk in the park. If games are too easy, it becomes tedious.
If a game becomes too challenging to beat, it’s equally disconcerting.
Developers have found middle ground for users in mobile and social media gaming. In Farmville, for example, it takes a set amount of time to raise a barn, or wait for wheat to grow. If you have gold, you can pay to speed up the process.
If a user is impatient, this feature could improve the user experience significantly.
The most important tip that we can learn from the gaming industry is that a consumer-centric approach works wonders.
Every decision that developers make considers the user experience. It’s this focus that’s made gaming the multi-billion-dollar industry it is today and an example of excellence.