How Football Clubs are Digitally Interacting with Fans at Home
The world as we know it is not with us at the moment. We are living under completely different rules and these new rules have had a massive impact on lives, limiting what we can and can’t do.
There are many industries currently closed to their customers, and the sporting industry is one of them in many parts of the world. The Covid-19 pandemic has left sports teams around the globe either playing in front of no fans, or reduced crowds, depending how the virus is taking hold close by.
Football Clubs Keeping in Touch with Fans at Home
We have never been in this situation before, and football clubs have been finding ways to address the lack of fans by interacting with people at home as much as they can. This is a new experience for us all, and clubs are still finding their feet, but that hasn’t stopped them from delivering a matchday experience with a difference.
This includes things such as still creating the matchday programme, but in digital form, allowing fans to vote on their social media platforms for the man of the match and lower down the leagues, giving season ticket holders free access to games.
There is no substitute out there for actually being at the game, no matter how good you make the experience, but it is fair to say that many football clubs are making the best of a bad experience right now.
The Global Game
One of the key reasons why clubs have done so well here is because of how the game of football has developed into a worldwide game over many years. Fans live locally and attend games on a regular basis when allowed, but fans also live abroad and watch however they can, either on TV or online.
The English Premier League is one of the most popular football leagues in the world, with many TV deals around the globe and fan bases in pretty much every country. There will be people watching and betting in India on games that take place in England, and it is the widespread nature of football that has given teams the knowledge they need to successfully reach people at home, regardless of where they live.
The fact that Premier League clubs have fans in places like India, the USA, Australia and many other parts of the world has given them the knowledge and tools they need to interact with those who live just a few miles from the ground.
There will be a moment in time when the doors are opened back up, and fans can re-join friends and family inside the ground. Until then, they need looking after and given whatever the clubs can think of to make their home experience as good as possible.
So far, clubs are doing a great job, and that is in part down to the fact that football is a worldwide game, and some fans never get the chance to visit the stadium.