Email marketing is one of the best techniques that come with an amazing ROI. It aids in boosting subscribers on your website by spreading the brand name to a much larger audience.
According to reports, around 86% of business entrepreneurs use email marketing to communicate with audiences. This is because email marketing is one of the cheapest ways to market your brand and gain a fruitful result.
Almost all kind of businesses use email marketing today, from fashion houses to real estate businesses to software houses.
When it comes to email marketing, almost all businesses can use it. This is largely because emails allow you to integrate everything, from words to images to videos. In fact, you can even add links and direct people to different sites through email marketing.
For example, if you run a real estate agency, you can use email marketing to promote prices going up or down in a specific locality. You have the option to write a small email or just include an interesting info graphic that highlights the change in price. In addition to this, you can even include videos as they have high ROI. Learn more how sending videos could help Real Estate agents
The aim of any business is to generate as much revenue as it can and email marketing helps in this regard. In fact, business owners believe that 58% of their total revenue is generated because of email marketing, as per Direct Marketing Association.
Let’s learn more about how emails can help you market better:
Connect With a Larger Audience
When you’re a part of the business world, you already know the importance of email marketing and creating an email list. The more people subscribe to your emails, the wider your reach.
Emails help a brand connect with their audience. You can create simple emails such as “Hello! This email is to notify our valuable customers about our latest offers”, etc.
The people who have subscribed to you are already interested in what you sell. So, making them believe that you are thinking about them will more likely turn them into your permanent consumers.
Plus, you can generate more leads by having more people on your email list. There are many businesses that sell emails, you may go and buy such lists to increase your audience. Some other tools include collecting emails through your site etc.
Get Your Message to a Relevant Audience
There are many reasons why marketing strategies fail, with poor target audience being one of the main reasons. It not only wastes your money but also your time. Email marketing can help target a relevant audience with a little bit of effort from your side.
First of all, you will have to conduct a thorough research about what kind of buyers are interested in what you’ve to sell. You can do this by tracking your business history and get a team to create an email list containing the emails of all those potential customers who purchased from you in the past.
The next step is creating good email content. Your email should speak to your audience and about something that they’d be interested in.
Another approach which is even better than this is to send segmented emails. Meaning, create email on the basis of buyer personas.\
Create 3 lists:
- Customers who are more likely to buy.
- Customers who will buy after conducting research.
- Customers who are on the thinking stage.
Passing them separate emails having relevant content can help. This will make your potential customers feel that you genuinely care for them.
Reach Mobile Customers
Since the invention of smartphones, a lot of people have switched their use from computers to smartphones. The reason behind it is simple, mobile phones offer even better convenience and a quick way to react any time, any place.
According to Marketing Land, two-thirds of emails are read over tablets or smartphones. So, email marketing has the tendency to capture a larger audience that uses smartphones to check emails.
Business owners can come up with short yet effective email content strategies for mobile users. It will not only help drive good audience but will also aid in enhancing a business’s revenue to a great degree.
Everyone Uses Email
According to Statista, Gmail has over a billion users that are active and by the end of 2020, the number of email users will cross 3 billion as per The Radicati Group. This implies one thing, email usage is a worldwide thing and won’t be ending or decreasing any time soon. In fact, it’s the complete opposite. Email usage will increase with time.
This is why using email marketing is one of the best strategies that you can follow if you wish to make your brand bigger and increase your customers.