These prices are dynamically modified by label management software running on a centralized interface and pushed out to the network of labels via a communication channel in real time. This network must provide the necessary range and speed while using as little power as possible so that ESLs can continue to be cost-effective. More and more stores are finding methods to adapt to these needs as radio frequency (RF)-enabled Internet of Things (IoT) devices become more commonplace
ESLs, or electronic shelf labels, are increasingly used to display pricing in retail locations. Battery-operated and mounted to the front of the shelves, this wireless retail solution uses E InkTM or LCDs to provide customers with the most up-to-date prices.
These prices are dynamically modified by label management software running on a centralized interface and pushed out to the network of labels via a communication channel in real time. This network must provide the necessary range and speed while using as little power as possible so that ESLs can continue to be cost-effective. More and more stores are finding methods to adapt to these needs as radio frequency (RF)-enabled Internet of Things (IoT) devices become more commonplace.
ESLs are acquiring improvements that allow them to reduce labor expenses, manage stock, expedite e-commerce, and improve customer communication. Here are some of how retailers can gain an advantage by implementing ESLs.
Personalized Shopping Experiences
Extra data presented by ESLs may include QR codes. Customers can use them to learn more about a product, add it to a wishlist, read reviews from other buyers, talk about it on social media, and even store it for later online purchases.
This latter feature also allows ESLs to participate in an omnichannel purchasing experience, giving customers access to your products long after they’ve left your physical store. Sixty-seven per cent of shoppers say they are more inclined to buy in-store if they have quick digital access to product information; this is made possible by ESLs.
Curb Showrooming
Showrooming, in which potential buyers check out an item in a physical store before making a purchase online, is becoming increasingly common (usually at a cheaper price). With the help of ESLs, stores may quickly adjust the prices of their wares in response to changes in the selling prices of similar products at competing stores and online. If clients in your store look for pricing online, they will only see comparable ones, increasing the likelihood that they will buy right then and there.
Improve Precision
Product labels printed on paper frequently disappear, get repositioned by store employees, or display information that has already become obsolete. Electronic shelf labels (ESLs) are superior to paper labels in terms of label accuracy by a factor of 80% for two reasons. Additionally, because ESLs receive their pricing and product data from a centralized system, the information displayed on the label is always correct and up-to-date.
Make the Most of Workers’ Time
It’s simple to see how a worker may make a mistake when replacing hundreds, if not thousands, of labels. This not only reduces the precision of the labeling process but also necessitates additional person-hours to complete. Most of this labor may be avoided by maintaining digital product labeling systems, which frees employees to focus on other projects or provide more direct service to clients.
Conclusion
With the ongoing trend toward retail digitisation, electronic shelf labels are a natural next step. SES Imagotag can assist you in incorporating these into your company. In a very short time, electronic shelf labels (ESLs) can improve store efficiency and bottom-line results.
By computerizing pricing and discounts, stores can lessen the likelihood of making mistakes when setting prices, reduce the time spent updating paper tags, protect themselves from unhappy customers and regulatory penalties, and boost their brand’s reputation and sales.
