The inception of many technological advancements has convinced various industries to use them for growth and transformation. The insurance industry, too, is leaving no stone unturned in experimenting with such technological innovations, hence incorporating them to increase the efficiency of their services and reduce overall costs. 

A recent report has claimed that around 86 percent of insurers have confirmed that insurance companies need to implement innovative technological solutions into their business practices to remain competitive. Considering this, many insurance companies have begun investing in several new technologies to make themselves more customer-oriented and achieve a greater return on investment. 

Some insurance companies are also pairing up with the insurance technology start-ups having the same target audience. By connecting with the insurance technology services such as Salty, the insurance companies are gaining a new pool of target audience and increasing their possibility of multiplying the revenue. 

Here’s how the advent of new technologies is benefitting the insurance industry at large: 

Differentiation in competition

The best way for an insurance company to expand its business is to offer any new product or unique service. If a business adds any unique feature to the insurance policy, it will make them stand out from all its competitors. 

Technological developments such as artificial intelligence, chatbots, etc., can help your business grow ahead of the competition. Adding technological advancements to the business practices will give your insurance company a fair, competitive differentiation. 

Enhanced customer acquisition

Every business has a common goal of attaining big numbers of customers and keeping their existing customers satisfied with their services. Adding the services offered by insurance technology companies to your insurance organization may help you attract more consumers and retain the existing ones. 

The digital tools offered by the expanding technology give all the consumers peace of mind that their assets do not get lost. Moreover, the consumers, too, look forward to adopting them in their insurance policies. 

Cross-selling of the insurance products

Insurance companies gain the opportunity to sell different insurance services and products by connecting with insurtech start-ups and companies. For instance, you can use any digital tool and combine your life insurance package with a health insurance policy. 

This combination is a win-win deal for both parties. The merger of these policies not only provides benefits to the consumers but also cuts expenses at the end of the company. 

Tendency to increase the price due to added value

As the insurance company looks forward to providing additional services to its consumers using technological tools, it can increase the price of its services because of such added value. This approach helps the company to earn more profits and attract more consumers. 

Better communication with the customers

The addition of a new service or incorporation of a new feature lets the insurance companies connect with their existing and potential customers. Technical advancements such as artificial intelligence, social media, and chatbots have made interactions easy. 

Good communication means better chances of growing the company’s revenue. The customers enjoy satisfactory services, and the added value offered by the company is highly appreciated. All these instances add to the company’s reputation in the market. 


Technological advancements are booming all over the world. As a result, no industry can resist them. Every company has to adapt well to the increasing digital trends not only to cope up with the cut-throat competition but also to grow itself and get a greater return on investment. The insurance industry is not immune to this rule. Thus, all insurance companies and organizations must evaluate their method of work and make way for the new technological advancements to achieve increased revenue and sustainable growth.