Businesses, whether small, medium-sized, or giant ones are leveraging their marketing campaigns online. The best way to do this is to put it on top of search engines like Google, Bing, and Yahoo. Every day, people are looking online to search for products and services just like what you are offering.

Do you want your business to be in front of your target audience yet it is nowhere seen in Google search results? That can be devastating considering you’ve worked a lot and followed Google’s requirements.

Understanding Search Engine Optimization (SEO) is a critical factor that helps improve a website’s performance. There are several techniques that when implemented correctly, will fix the issues and get you a better ranking. To tell you what might have gone wrong to your site, let us discuss the reasons why a website does not appear in search results.

1. Your website is new and still Young

Business website owners are on their assumptions that once they have their website built and have it launched, it will immediately show up in the search results. The reality is the search engines indexes work at a slow pace to handle and assist everything. Usually, it will take up to four weeks for your site to show up, so you need to be patient.

2. Your website is not Optimized

SEO is a tricky process that involves specific methods to effectively work. There is a long list of steps to consider and the process is not achieved overnight. As this is a continuous work, you need to be consistent on putting your effort. While you make progress and see some improvements, keep on following the best SEO practices that will help your site increase in website rankings.

You also need to study your competitors and look to their website and see what they are doing to achieve great results. There are many businesses in the same niche that are competing with each other to have a place on Google’s first page. Through this, you will know the correct strategies to employ.

For proper guidance, you may consider having a website SEO audit done by reputable SEO companies like Search Media. They provide full analysis of how you can increase your website ranking and generate more traffic.

3. Little or no Content

Search engines do not work like magic. Google loves keyword-rich content that is specific to each niche. If you just put your website there without any relevant content, don’t expect that Google will rank it. Also, bear in mind that using duplicate and copied content will give no benefit but rather get you penalized. Using filer contents negatively affects the SEO of a certain website as well as its reputation.

Good content should be unique and aligned with the products and services that you are providing. Content must be original and lengthy. Make sure that every page in your site has enough content that is not repeated or stolen from other sites.

Typically, high-quality content that Google would rank are those articles with a length of 600-100 words or more. So, if you have just built your website, take time to create content that gives information and value to your readers. The more, the better. Develop a content strategy and keep your site fresh and updated. Also, have a variety of content and not just plain texts, but incorporate images and videos too.

4. Not adding Links or using spammy ones

What are links used for? Adding links to your website signals Google that your content is reputable and trustworthy. It sends the users to jump on another page that provides value and gives them more relevant information to consume.

Two types of links:

Internal links:

These are links within your site. For instance, you link new content to your existing blog for some specific and corresponding keyword that you would think users will benefit from reading.

External links:

It is when you link your content to an external source to boost your site’s reputation. Contents that are relevant and are not spammy will help Google to crawl into your pages and recognize its credibility.

When producing content for your site, try to include at least 1-3 links with highly-authoritative sites to link to. Do both internal and external link-building whenever you publish a new content or blog post.

5. Keyword competition is high

Whenever a user searches for something, he inputs a keyword on the search tab. These keywords are words or phrases are vital for your site’s ranking on search results pages. Here, you need to study what specific keyword you want to rank. It will be difficult for you to rank a keyword that has high competition since many websites are fighting for space. Try to target the low competition ones, build your content, optimize it, make it relevant and you will gain the attention of your potential consumers. Using the right keywords will get you in front of your target audience.