Today, using the cloud to host various kinds of software is becoming increasingly common. When companies subscribe to cloud-based services like Salesforce and Slack, they take some of the pressure off their local computer network and place their trust in servers that are located far away.

Some businesses are reluctant to use the cloud for this reason, but the advantages far outweigh the risks. In this article, we will explain cloud computing and how it can impact your business’s bottom line.

What is Cloud Computing?

Cloud computing is a service that allows Internet users to access software from anywhere in the world. Business owners need to be able to access their data no matter where they are and on any platform.

If companies want to sell on AWS marketplace, they need to use cloud software to manage their work. AWS marketplace is a profitable endeavor, but it can be difficult to set up and access. Cloud software will enable businesses to plug into the system no matter where they are physically located.

What are the Uses of Cloud Computing?

Cloud computing includes several different functions, including storage, backup, hosting, and software as a service (SaaS). Cloud storage is a great solution for companies that need to keep track of a large volume of data. This data can be backed up using a separate service, meaning that it is accessible despite server problems or other negative events.

SaaS is one of the best ways to use the cloud. With SaaS systems, users do not need to physically host a program on their computers. Google’s cloud apps like Docs, Sheets, and Slides are good examples of SaaS integrated into daily life. Another example of cloud computing is with video processing, offered by SaaS providers like Harmonic.

Cloud hosting is another useful service. With cloud hosting, a company does not have to maintain internal servers to host their website or database. Email services and data storage are two of the main functions of cloud hosting.

How Can Cloud Computing Help My Online Business?

Joining the cloud is advantageous for all types of businesses, but especially those that have a large online presence. When setting up cloud computing, companies have the option of choosing public or private services. Public services like Dropbox and Microsoft Office 365 are easy ways to get started with the cloud. If more data security is needed, companies can privately host the software.

Here are some of the major advantages of cloud computing for online businesses:

Easy Start-Up

Online businesses have to start somehow. Reducing the barrier to market entry is one of the primary reasons to invest in the cloud. Getting your business off the ground is quicker and easier when using cloud solutions. Businesses do not have to reinvent the wheel before they get their start. Businesses that want to sell on AWS marketplace have a much easier time getting started when using the cloud.

Lower Cost

Keeping a company under budget is one of the major tasks associated with a small online business. Not having to pay for expensive hardware or software is a plus.

Businesses are able to build their software portfolios around their needs, meaning that they need to have a clear outline of their needs both now and in the future.


Many online business owners are reluctant to get started with the cloud because they believe they will be subject to hacking. There needs to be a great amount of trust between businesses and their cloud providers. Suppliers need to make sure that their security provisions are spelled out. Companies should enter into agreements to protect their interests in the case of hacking or data loss.


Online business owners know that scaling an IT infrastructure is daunting. Fortunately, scaling up is easy when using a cloud computing service. Startups find that scaling their operations up is less complicated when using a cloud solution, and they are less likely to experience adverse events. If your online business has a sudden jump in popularity, you will be covered.


One of the best aspects of doing business in the cloud is the availability of dedicated support staff. Highly-trained support staff are on the payroll of cloud-based companies, and they are ready to help with any problems that may crop up.

When setting up your cloud-based business, make sure that support will be available whenever you need it. These support personnel will take on the same importance as your on-site IT team.

Accessing Software Remotely

Using the cloud makes it much easier to work from home, which is highly important under today’s challenging economic conditions. With SaaS and cloud computing, it is easier to get work done no matter where you happen to be located. As long as you have an Internet connection, you can get things accomplished.

Cloud Computing is an Advantage

For all of these reasons, cloud computing can be a huge asset to any business. Online companies in particular can use cloud computing to make their operations more flexible and efficient. While the cloud may have a few disadvantages, these are continually being worked on.