Casinos must be at the forefront of technology as they aim to be the best in their field. Artificial intelligence is receiving a lot of attention right now but there are other areas of technology that are already being embraced by casinos. Cloud Computing is a good example, and, on this page, we are looking more closely at how casinos are embracing cloud computing.
What is Cloud Computing?
In basic terms, cloud computing is the delivery of computer-based services using the internet. We have seen examples of this in the online gaming industry where it is possible to play video games without having to install the game on a device. The game can be accessed using cloud computing and this saves on storage. Data storage is also a form of cloud computing and allows users to hold data at a remote location for a fee.
In terms of the benefits for both online casinos, including many on this list of sweepstakes casinos, and land-based casinos, significant amounts of data need to be stored. This can prove to be not only time consuming but expensive. There is a huge amount of data storage involved in running an online casino and it can be extremely difficult to manage at the premises of the casino company. The cloud is not only perfect for storing and processing data but also analyzing data. The leading cloud computing companies offer services that include data analysis, and this is a vital component of running a successful online casino. A huge amount of processing power is also required for online casinos to deal with the demands of players, especially if traffic to the casino is heavy. The more people visiting an online casino, the greater amount of power required to keep the casino running smoothly and cloud computing is being used in the industry to ensure casinos never slow down.
Continuing with the theme of traffic, not every day is going to see the same number of people visiting an online casino. There could be some days, weeks, or even months in some countries or regions where the traffic to online casinos increases. The winter months is a good example and people are often looking for something to do indoors when the weather is bad and there is little daylight. During these months, an online casino could see a spike in traffic but as the summer arrives, the number of people visiting the casino drops. Cloud Computing allows the casino to make changes to their storage and processing resources when required and this saves money. There is no need to make a significant investment in computer storage and processing power when it is only going to be used at full capacity for half the year.
Online casinos have a responsibility when it comes to storing data safely. When using an online casino both personal and financial information is used, and the casino must store this information securely. Initially, there were some reservations regarding the strength of the security offered by cloud computing, but it is now regarded as being superior to many on-premises security solutions. There are specific standards of security that must be met in the online casino industry and many cloud computing services are offering the level of security required. This can save online casinos a lot of money because rather than having to invest in their own online security, they can use what is available at the cloud computing service.
We briefly mentioned data analysis when discussing processing data and it is such an important aspect of the online casino industry. Online casinos must assess what games are proving popular, which ones could be removed, which games are making the most money, and what payment methods are being used. Casinos need to know how to improve their offering to stay ahead of the competition. Cloud computing can complete all these tasks efficiently and often at a cheaper rate then the casino completing the analysis themselves.