How Can Ecommerce Sellers Adapt And Overcome The Effects Of Coronavirus?
There’s no doubt that COVID-19 has significantly impacted eCommerce. With everyone still on lockdown, retailers are continuously finding new ways to cope – and in some cases, are desperately striving to meet the demands of shoppers. In the first week of April alone, the beauty sector saw nearly a 140% rise in sales, while electrical sales rose by 90% and home and garden items by 70%. This is in comparison to the same time last year. However, individuals that use eCommerce sites to sell goods could be facing numerous challenges.
What Difficulties Might Sellers Be Facing?
Sellers on the likes of Amazon could well be struggling during these uncertain times. While Amazon normally delivers everything from colouring books to cameras, they are now temporarily prioritising household staples only, and have decided to stop accepting any items that aren’t essential at its warehouses. This, of course, will affect many third-party sellers and vendors, who rely on the warehouses to get the items to their customers. Approximately 94% of Amazon merchants use Fulfilment by Amazon (FBA) for some of their orders, while 64% exclusively rely on the service.
How Can Sellers Overcome This Issue?
Instead of using FBA, sellers have the option to use Fulfilment by Merchant (FBM), which means that they have to manage all storage, shopping and customer support themselves. This is a great method if sellers want more control over their customers, if they have fantastic customer service practices in place, if their logistics are in place, and if any products are particularly oversized or heavy. When sellers use the likes of Parcel2Go’s parcel tracking service to ship products, they can also keep an eye on each item’s current whereabouts, which is particularly useful if the parcel is valuable or time specific.
Changes In Demand And Their Impact For The Future
Exercise gear, outdoor and indoor games, home and garden items, reading material, electrical goods and coffee are just some of the items that are booming in sales since the Coronavirus outbreak was first recorded. Individuals are finding new ways to entertain themselves, stay fit and look after their wellbeing while they are on lockdown. This shift in consumer habits could open up new doors for Amazon sellers: they could be using this time to evaluate new niches and markets to enter into in the future.