2020 was supposed to be yet another year where William Hill dominated in the field of sports betting and casino services. The giant British gambling brand was getting started with US sports betting. And as more people got into online betting, William Hill was tapped to record massive earnings.

Instead, 2020 was a terrible year for sports betting. Things were worse between March and May when nearly all sports in the world were on a hiatus. Then they got better with the reopening of sports.

As a result, 2020 took sportsbooks and casinos like William Hill on a roller coaster and forced them to change certain things. Here’s what we mean.

 Providing eSports Betting Markets

Back in March and April, many sportsbooks were scraping the bottom of sports’ barrels to give their fans things to predict. Some sites allowed you to wager on the weather, marble racing and US political debates.

William Hill took a different route. It tapped on the growing video game industry known as eSports. For the uninitiated, eSports describes professional video gaming, mainly competitions that involve famous games like FIFA 2020, League of Legends and Fortnite.

Esports is still a new industry, which means data isn’t always easy to get. However, that also means bookies tend to give out competitive odds to encourage punters to wager on video games. 

And in this year when finding a sports event was rare, lots of people embraced eSports betting cordially. The explanation is that betting on eSports is like wagering on regular sports—money line, totals, handicaps, and props.

Capitalizing on Casino Games

William Hill might have built its brand through its sportsbook. But it also features an online casino with a full range of games. In 2020, this casino was William Hill’s lifeline for the several months when it couldn’t offer meaningful betting markets.

Bestcasino.co.uk has a comprehensive review of the William Hill casino. It talks about everything to expect at the casino—banking choices, game selection, player support and bonuses. 

Should you care? William Hill’s casino is top-rated. So, if you’re looking for a place to play slots, poker or roulette—it offers reliable services. The site runs on computers and mobile devices, both iOS and android devices.

Constant Bonuses

If there’s a year William Hill broke records on bonuses, it was 2020. Every new customer qualified for bonuses. Players from the UK got £30 free immediately they deposited and wagered £10. Alternatively, they received a 100% bonus up to £300.

In states where sports and casinos are legal in the US, William Hill offered 100% match bonuses worth between $250 and $500. And this was just the beginning of a journey full of rewards. Loyal players got betting gifts regularly, from VIP points and cashback rewards to tournament and reload bonuses.

The reason why William Hill was unusually generous in 2020 was business related. There was a rising interest in online casinos and competition was stiff. As a result, the best way to edge out competitors was to lure players through sweet bonuses.

In case you’re wondering, William Hill is still giving out 100% welcome bonuses worth up to £300. Additionally, it adds 50 free spins to your welcome package. But note—the bonus comes with 35x wagering requirement and must be used within 7 days. 

 Improving Customer Service

We’ll admit—William Hill’s customer service hasn’t always been excellent. It’s something many gambling brands seem to struggle with. They grow big and then forget about providing quick and efficient customer care.

Somehow, the impact of COVID-19 acted as a wakeup call for William Hill. And these days, the top-rated casino has a pretty reliable customer help desk. You can call during the day to make your complaints. 

Or you could use the cheaper, 24/7 live chatbot option. This is most recommended contact method because you get immediate feedback any time of the day. Email support is also an option. But it doesn’t always attract quick feedback.

The beauty of William Hill’s polished support desk is that it’s not just quick. Staff agents are trained to be polite and patient. They’re also knowledgeable on most issues players raise, which makes it easier to satisfy customer needs.

Prioritizing Problem Gambling Protection

The UK Gambling Commission meant business when it implored betting companies to increase their gambling addiction protection this year. It fined one of William Hill’s biggest competitor £11.6 million for not doing enough to protect vulnerable players. 

Against that backdrop, William Hill has been taking zero chances in protecting vulnerable players. For starters, it advertises cautiously, usually by placing its adverts on sites frequented by adults only. The company also said it was being “extra sensitive” with how it worded its adverts.

Also, it has a slew of measures to help players self-diagnose and use tools to limit their budgets or betting time. It also works with Gamstop, the fairly new agency that helps players suspend their gambling accounts for up to five years.

Another way William Hill protects players is by monitoring their betting habits regularly. And if a punter exhibits signs of uncontrolled betting, the bookmaker intervenes. Sometimes it talks to players and encourages them to take breaks. At other times, it helps them close their accounts.

Increased Charitable Donations

2020 tested many bookies financially and William Hill was no different. The company’s shares went on a freefall between March and May. Still, William Hill chose to stand with its employees and customers in the face of adversity.

William Hill’s CEO in the US, Jose Asher, is a great example. He created a foundation in which he donated his entire salary and encouraged other top executives to donate some of their money. This cash would then help furloughed employees to survive before they could get their jobs back.

In the UK, William Hill made a series of donations, including a controversial partnership with the Alzheimer’s Society. The complaint was that William Hill was branding itself as a dementia-friendly casino. People got angered but the company made a clarification that its main goal was to train staff on how to help their patients play safely.