The expression ‘going digital’ is a broad term and needs defining in terms of what it means for a specific business or organization transitioning to it in whole or in part.
Many businesses are already at least partly digital; for instance, the widespread use of financial and accounting software means financial management is handled digitally as opposed to copious paper reports complied by hand, and easily printable checks and deposit slips ‘on demand’ reduce the need for manual processing.
So how can an organization go digital?
1. Define exactly what ‘going digital’ means
It may not be a whole transition for some concerns while for others it might. For example, some retail operations may close their physical premises and sell their wares wholly through a website.
On the other hand, a repair garage will still ply their trade from a physical premises but might ‘go digital’ in terms of setting up a web presence for customers to use when booking appointments and learning about the company.
2. Establish objectives
Decide what aspects you wish to ‘digitize’ about your organization and ask yourself why it will help.
Don’t go digital just because you think you should; in certain areas if it’s not going to help yet – as in increasing the bottom line – then you can either forego this aspect (having a mobile app for instance) or delay it until such time as you may need one.
You may think ‘going social’ by starting or boosting your social media presence is important. If so, why? Knowing what you hope to gain will help keep you focused on achieving it rather than a scattergun approach such as joining several social networks when one or two may best serve your business and its requirements.
3. Find the right skilled people
Depending on the depth of your digitization process, ensure you have the right people on board whether as staff or expertise hired in.
For instance, setting up a full e-commerce website to reliably sell and conduct transactions 24/7 is no time to try a bit of digital DIY website building or entrust it to a small scale web designer who has no track record in creating e-commerce platforms.
If you’re thinking of ‘doing’ digital marketing, then find an expert who can help you get the most out of digital platforms such as social media and email marketing.
4. Budget properly
Some people get seduced by the promise that digitizing is comparatively cheap. It’s true some aspects of going digital can be very cost effective and maybe free, but there will be a price tag unless ‘going digital’ to you means setting up a one or two social media accounts and putting up a free website.
Naturally skilled people such as IT experts and digital marketing professionals will need to be paid the going rate for their services, and software and hardware usually has a price tag.
For instance, if part of your digitization is in using the cloud to store data that might previously have existed in paper form, then space on a third party’s cloud servers – while cost effective compared to local physical storage – does cost as does extra storage space if you exceed your free allowance on a platform such as Dropbox or Google Drive.
While digital marketing can cost considerably less than print advertising and physical media such as brochures, you’d still need to budget for it.
5. Take your time
If you’ve determined you should go digital in a wide sense as in, say, producing a new website, developing a mobile app, boosting your social media presence and getting into digital marketing then be careful of trying to do everything too soon.
Whilst the digital world moves fast and you don’t want to be left behind, trying to go digital in every area at once could run the risk of your not focusing properly on each aspect of digitization.
It’s preferable to choose one or two areas and ensure they’re developed properly before moving to another. Pick the one that’s most important – perhaps a new web presence – and devote your efforts to it.
6 Unexpected Security Concerns, and How to Prepare
As powerful as the Internet is right now, it’s impossible to even imagine where it will go over the next years and beyond. But, as fast as security protection continues to improve, hackers seem to improve even more quickly. Everything from new devices to apps…
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Do Social Signals Really Help with SEO in 2019
How important are social networks in SEO? In this post, we will cover the most important social signs for organic SERPs in Google, as well as the social networks that have the biggest influence on SEO rankings. Social signals have become increasingly important since Google…
How Can Technology Strengthen the Offshore Oil Industry?
The oil industry is still recovering from the 2014 crash and is facing increasing challenges from renewable energy sources. In such a climate, the industry must continue to innovate and use the latest technological advancements to help shape its future, which still looks bright, with…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…