Give your SEO Campaign a Boost with Backlink Monitoring
Have you been trying to utilize backlinking for your SEO campaign? Would you like to assess the performance of your linking strategy? If your answer is yes, it is time to learn more about backlinks monitoring.
In the traditional world of search engine optimization, website owners had it easy. Google algorithm ranked websites with lots of external links high on SERPs. Soon, SEO became all about acquiring links.
Many low-quality websites took advantage of Google’s basic algorithm. However, things started changing with Google’s emphasis on user experience (UX).
In 2012, Google dropped one of its biggest algorithm update to date. Google Penguin turned the world of SEO upside down. Low-quality websites with spammy links suffered stiff penalties, and they still do.
Today, link building is tough. 41% of corporate marketers claim that link building is the greatest challenge in SEO.
If you plan to leverage link building for SEO, you must keenly monitor them to avoid penalties. Monitoring also ensures you retain links that add value to your SEO campaign.
The Importance of Backlinks for SEO
A backlink from reputable and high-authority websites drives quality traffic to your site. More importantly, it boosts your ranking on search engine result pages (SERPs) for targeted keywords. With links from authority websites, you can attract converting visitors.
Before 2012, buying links was key to good ranking on search. All this changed after Google Penguin.
Today, the emphasis is on link quality instead of quantity. If you acquire links with no relevance to your site, there’s a risk of ranking penalty or de-indexing of your site.
To get relevant and high-quality links, you need to create top-quality content. Writing guest blogs on top forums/blogs in your niche is also a great linking strategy. You can also use influencers to review your products and services.
How Monitoring BacklinkMonitors Work
When running a backlink strategy, you have to review the state of the links constantly. This used to be a tedious manual task. Luckily, you can now use automatic tools to monitor backlinks.
A good backlink monitor works by:
- Showing where the links come from
- Determining the authority of the sites linking to you
- Monitoring link velocity
- Showing social shares for the link
- Indicating link status (do-follow vs. no-follow )
- Identifying pages your backlinks are pointing to
- Reviewing your anchor texts to help optimize them
Every backlink monitor has unique features. Some calculate the value of each link, sort links from blogs and forums, and show the server IP address for the linking site.
Others show the page title of every backlink to your site, uncover the domain age of the backlinks and so much more.
Why Invest in the Best Backlink Monitor?
Investing in a reliable backlink monitoring tool is important for your SEO campaign. Here are some reasons for this:
- Ensure You Get Value
If you want to get value for your money, you’ve to keep a close eye on the links acquired. An SEO service will include link-building as part of the services offered. You’ve to keep monitoring the value of the links they acquire.
The last thing you want is to spend money on spammy links. These will not only lead to loss of money but also penalties from the webmaster.
Using a backlink monitoring tool helps evaluate the quality of every backlink built into your site.
- Protecting your Reputation
Bad links can ruin your business reputation. Some unscrupulous link building services will add links to harmful sites just for the money.
The fact that most website owners don’t check how these SEO services work encourages such behavior. You risk losing many of your customers if they find such links on your website. By using the best tool for backlink monitoring, you can avoid such a situation.
You can also use insight from a good monitoring tool to fight negative SEO. For instance, you can disavow bad links and defend against other unscrupulous tactics from the competition.
- Competitor Analysis
It is important to learn what the competition is doing when it comes to link building. Once you identify your competition, it is easy to track their link building activities using a backlink monitor. This helps you stay one step ahead of the pack.
- Avoid Ranking Penalties
After working hard to rise in the rankings, you don’t want to incur the wrath of the webmaster. This can happen if you have low-quality links.
While some links will improve your site’s ranking on search engines, others will lead to penalties. To avoid penalties, you have to check for spammy links to your site regularly.
A link monitoring tool does this automatically and gives a score for each link coming to your site.
- Recover Valuable Links
After gaining links through guest posting, ads and other strategies, some sites can remove your link. A high-performance backlink monitoring software will alert you on such happenings. Once you receive an alert, you can contact the site owner to seek clarification.
- Monitor More than Links
While your focus is on links, a good link monitor also provides other relevant SEO insight. A good rank tracker, for instance, offers a plethora of SEO data such as organic result tracking, link monitoring, local map results monitoring and keyword monitoring.
You can also learn about your site’s performance on search, paid advertising data, organic search traffic from Google Analytics and lot more.
- Brand monitoring
You will receive alerts any time there’s linking activity on your website. If an influencer links to your site, for instance, you receive an instant update to guide your decision making.
Backlinks remain an integral search ranking factor. They play a crucial role in your SEO campaign. However, you have to monitor every link to avoid Google Penguin penalties.
Using a reliable backlink monitor saves you time and provides invaluable insight on every backlink. From the value of the backlink to its status, these monitoring tools provide all the details you need.
If you want to boost your SEO campaign, it is time to start using the best backlink monitor.
Author: Catherine Tims is the editor at NoStop Content. After receiving her Master’s degree in English Language and Linguistics at the University of Arizona, she taught writing to graduate students at the University of Illinois/Champaign-Urbana.
7 Common Reasons Why WordPress Websites Get Hacked
If there is one content management system (CMS) that’s credited for revolutionizing the modern web, it’s WordPress. Thanks to this revolutionary software, making any type of website is not difficult today. Its flexibility and ease of use make it so popular that WordPress powers as…
Manage Endpoint Security With Cloud-Based Action 1
Meet a free Cloud-based endpoint security and patch management solution from Action1 (www.action1.com). This top-ranking solution facilitates network discovery, enables you to find installed software and orchestrate software updates across all your endpoints regardless of their location. With many tools over there, you might be…
Private Practice: Crucial Services Your Startup Needs
Medical professionals around the world dream of having their own private practice. It allows more freedom for dictating your own schedule but it does come with its own set of challenges and while many are similar to those most startups face, starting a business in…
How To Keep Your Personal Information Anonymous And Secure While Using A Web Browser
Browsing the web or checking Facebook a few times a day has recently become something natural as breathing and eating. People wake up, immediately reaching for their phones to be up to date. Is it already an addiction to the Internet? Of course, it depends…
How To Stay More Secure When Using Kubernetes
Kubernetes is an open-source system for automating deployment of new apps and software, and is becoming increasingly popular due to its utility in going back to previous versions. But while lots of developers are excited to take advantage of the benefits and convenience offered by…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Appliance
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Self Improvement
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Price Index: A Key Metric For Measuring Your Competitiveness
Every business involves competition. Your competitiveness is what makes you survive. If your products meet demand requirements in terms of price, quantity, and quality, you are sure to succeed. To stay relevant in the business space, you have to review your price regularly. To improve…
To Be An Effective CEO, I Had To First Learn The Basics To Marketing
People might think that the hardest part of launching your own business is having the courage to do it. While that’s definitely something that challenges you, especially first-time founders like myself, it’s nothing in comparison to the next step you must take: figuring out how…
Online Security Tips You Might Not Know About
Technology is now playing a major role in our daily lives. From how we work to how we spend our leisure time; it is central to us all now. Of course, a tech advance that has transformed our lives the most is the internet. While…
Here’s How Proxies Can Aid Email Protection
Are you concerned about your email protection measures? If that is the case, then this is for you. It all began in November 2014 with leaked emails from Sony Movie Pictures. After this leakage of emails went viral all over the world, people, organizations and…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…