Have you been trying to utilize backlinking for your SEO campaign? Would you like to assess the performance of your linking strategy? If your answer is yes, it is time to learn more about backlinks monitoring.

In the traditional world of search engine optimization, website owners had it easy. Google algorithm ranked websites with lots of external links high on SERPs. Soon, SEO became all about acquiring links.

Many low-quality websites took advantage of Google’s basic algorithm. However, things started changing with Google’s emphasis on user experience (UX).

In 2012, Google dropped one of its biggest algorithm update to date. Google Penguin turned the world of SEO upside down. Low-quality websites with spammy links suffered stiff penalties, and they still do.

Today, link building is tough. 41% of corporate marketers claim that link building is the greatest challenge in SEO.

If you plan to leverage link building for SEO, you must keenly monitor them to avoid penalties. Monitoring also ensures you retain links that add value to your SEO campaign.

The Importance of Backlinks for SEO

A backlink from reputable and high-authority websites drives quality traffic to your site. More importantly, it boosts your ranking on search engine result pages (SERPs) for targeted keywords. With links from authority websites, you can attract converting visitors.

Before 2012, buying links was key to good ranking on search. All this changed after Google Penguin.

Today, the emphasis is on link quality instead of quantity. If you acquire links with no relevance to your site, there’s a risk of ranking penalty or de-indexing of your site.

To get relevant and high-quality links, you need to create top-quality content. Writing guest blogs on top forums/blogs in your niche is also a great linking strategy. You can also use influencers to review your products and services.

How Monitoring BacklinkMonitors Work

When running a backlink strategy, you have to review the state of the links constantly.  This used to be a tedious manual task. Luckily, you can now use automatic tools to monitor backlinks.

A good backlink monitor works by:

  1. Showing where the links come from
  2. Determining the authority of the sites linking to you
  3. Monitoring link velocity
  4. Showing social shares for the link
  5. Indicating link status (do-follow vs. no-follow )
  6. Identifying pages your backlinks are pointing to
  7. Reviewing your anchor texts to help optimize them

Every backlink monitor has unique features. Some calculate the value of each link, sort links from blogs and forums, and show the server IP address for the linking site.

Others show the page title of every backlink to your site, uncover the domain age of the backlinks and so much more.

Why Invest in the Best Backlink Monitor?

Investing in a reliable backlink monitoring tool is important for your SEO campaign. Here are some reasons for this:

  1.   Ensure You Get Value

If you want to get value for your money, you’ve to keep a close eye on the links acquired. An SEO service will include link-building as part of the services offered. You’ve to keep monitoring the value of the links they acquire.

The last thing you want is to spend money on spammy links. These will not only lead to loss of money but also penalties from the webmaster.

Using a backlink monitoring tool helps evaluate the quality of every backlink built into your site.

  1.   Protecting your Reputation

Bad links can ruin your business reputation. Some unscrupulous link building services will add links to harmful sites just for the money.

The fact that most website owners don’t check how these SEO services work encourages such behavior. You risk losing many of your customers if they find such links on your website. By using the best tool for backlink monitoring, you can avoid such a situation.

You can also use insight from a good monitoring tool to fight negative SEO. For instance, you can disavow bad links and defend against other unscrupulous tactics from the competition.

  1.   Competitor Analysis

It is important to learn what the competition is doing when it comes to link building. Once you identify your competition, it is easy to track their link building activities using a backlink monitor. This helps you stay one step ahead of the pack.

  1.   Avoid Ranking Penalties

After working hard to rise in the rankings, you don’t want to incur the wrath of the webmaster. This can happen if you have low-quality links.

While some links will improve your site’s ranking on search engines, others will lead to penalties. To avoid penalties, you have to check for spammy links to your site regularly.

A link monitoring tool does this automatically and gives a score for each link coming to your site.

  1.   Recover Valuable Links

After gaining links through guest posting, ads and other strategies, some sites can remove your link. A high-performance backlink monitoring software will alert you on such happenings.  Once you receive an alert, you can contact the site owner to seek clarification.

  1.   Monitor More than Links

While your focus is on links, a good link monitor also provides other relevant SEO insight. A good rank tracker, for instance, offers a plethora of SEO data such as organic result tracking, link monitoring, local map results monitoring and keyword monitoring.

You can also learn about your site’s performance on search, paid advertising data, organic search traffic from Google Analytics and lot more.

  1.   Brand monitoring

You will receive alerts any time there’s linking activity on your website. If an influencer links to your site, for instance, you receive an instant update to guide your decision making.

Wrapping Up

Backlinks remain an integral search ranking factor. They play a crucial role in your SEO campaign. However, you have to monitor every link to avoid Google Penguin penalties.

Using a reliable backlink monitor saves you time and provides invaluable insight on every backlink. From the value of the backlink to its status, these monitoring tools provide all the details you need.

If you want to boost your SEO campaign, it is time to start using the best backlink monitor.

Author: Catherine Tims is the editor at NoStop Content. After receiving her Master’s degree in English Language and Linguistics at the University of Arizona, she taught writing to graduate students at the University of Illinois/Champaign-Urbana.