Online marketing is no good without visitors subscribing your blog, or buying products from you. And, in order to make them do so, you need to make landing pages to funnel them. Even online advertising requires a set of landing pages where you can direct your leads.
This is why today; I will compare two of the best tools to create landing pages. These are GetResponse and HubSpot.
We will analyze each of the landing page builders on basis of design and available templates, tracking facilities, responsiveness, usability and pricing.
Design & templates:
GetResponse: In terms of design, GetResponse has a great number of pre-made landing page templates. You can access them, convert the wordings and imagery for your needs and publish with just one click. You also have drag and drop page builder to custom build landing page based on your own needs.
HubSpot: HubSpot being the industry leader in landing pages has awesome landing pages to work with. You can add images, custom CTA’s embed videos and other page ingredients without messing with the codes or HTML.
Result: Both are great in this feature.
Tracking and split testing:
GetResponse: GetResponse has great sets of tracking facilities to test which of your landing pages. It has split testing facilities that lets you track the conversion rates for up to five different landing pages for each campaign.
HubSpot: HubSpot surprised me with this one specific field. Being the hype and the price it charges, it only has options to track two landing page variations for each campaign. This should be okay but one cannot have more freedom when it comes to testing a number of factors.
Result: GetResponse is the clear winner in this section.
GetResponse: Landing pages are useful because of their integrations. The integrations decide how you can scale up a campaign. Through social integrations, you can get sales even from social media and track the visitor demographics with Google analytics.
GetResponse integrates with all major tools like Facebook, twitter, PayPal (for selling directly from your page and getting charity donations etc) Google analytics and almost all such services.
HubSpot: HubSpot on the other hand, supports all major integrations like salesforce, CRM, Analytics, LinkedIn, Facebook, twitter etc.
Result: Both the landing page builders are the best when it comes to integrating with third-party applications.
In the mobile era, when more and more visitors are online through mobile devices, having a mobile responsive landing page is a no brainer. Let us see how the two biggies in landing page-building tools stand on this test.
GetResponse: When you create landing pages with GetResponse, they are mobile responsive and so can be accessible through any device your audience wants. The landing pages are optimized so that you don’t lose any visitor because of loading errors.
HubSpot: HubSpot has carved a name for itself in inbound marketing. It definitely doesn’t take screen responsiveness any lightly. Landing pages with HubSpot are optimized to look elegant and feature-rich in any device they are accessed.
Apart from this, Hubspot also has a feature that let’s you customize your page in terms of devices they are accessed on. This is a benefit when you want some mobile specific feature that doesn’t have to show up on the desktop version.
Result: Both are great in terms of responsiveness.
Usability and Pricing:
All advantages suddenly become meaningless if your product has usability issues.
GetResponse: GetResponse is the best in terms of usability. If you are like me, GetResponse won’t clutter your experience with too many features that you won’t need. It is best for creating landing page easily and still feature-rich in every aspect.
HubSpot: HubSpot being made for advanced and high-end industries is a bit confusing and time taking. This is a major deciding factor because time is a valuable resource for small businesses and bloggers. Furthermore, you can land into some serious errors if you use a feature incorrectly.
On the pricing front, GetResponse is something that every online marketer and try. It only costs 15$ per month which is not much. It also offers a free trial to see if it fits you.
HubSpot on the other hand is too pricy. It costs 200$ for the starter package, something that most online marketers won’t try to get their hands on. If you are a six-figure business then you can try HubSpot and see if it fits you.
In the above comparison of landing page builders, I would suggest you to go with GetResponse because it is not only budget friendly, but also has no feature less than HubSpot. In fact, GetResponse provides more benefits when it comes to tracking and deciding the best campaigns.