When you ask marketing professionals about their attitudes towards reporting, almost everyone will answer: it’s a balance between love and hate. This means that in order to obtain acceptable results of reports, reduce costs and reduce wasted time, it is necessary to use a suitable and convenient instrument. We offer you such instrument, a methodology that includes theory and practice of using Google Data Studio as an assistant in the formation of reports. This information is a kind of marketer’s cheat sheet, necessary for constant use.

Advantages and Disadvantages of Data Studio for Marketing Reporting

Most likely you, as specialists, know the Google Analytics system itself and its capabilities when creating reports. And most likely, you realized that there are weaknesses in the Google Analytics system, for example, 12 widgets on the dashboard. That is why marketers began to give preference to more advanced instruments that contain, among other things, the necessary sample reports. We’re talking about Data Studio here.

Data Studio is rightfully appreciated by marketing and analysis specialists as a secure instrument that makes it possible to visualize tasks and create reports.

Well, let’s take a look at the strengths of Data Studio and its help for marketing professionals in the visualization of reports:

  • Data Studio does not require payment, it is much more perfect than the same similar instruments.
  • The number of widgets, graphs and charts on one panel is almost unlimited and easy to move.
  • A large number of different categories of widgets are personalized.
  • Opportunities for branding your dashboards.
  • More than 500 blocks of information available thanks to over 240 connections.
  • Ways of fast transfer of information familiar from other Google instruments.
  • Functions that are interactive and widgets that update dynamically.
  • Countless amount of free information, patterns, techniques.
  • Uncomplicated ways of sharing.
  • Adaptation to social networks for the purpose of presenting dashboards.

Obviously, the advantages of Data Studio allow marketing professionals to easily present and publish dashboards, based on various information sources. However, speaking of Data Studio, it would be wrong to keep silent about its weaknesses. So, the cons of Data Studio are:

  • You cannot work with documents in PDF format, so managers who prefer a tabular format of reports will not like Data Studio.
  • Reports are not generated automatically. If the main document is updated, the entire report can only be corrected manually in the “View” section.
  • Even the numerous connections available do not lead to the use of more than four sources to combine information. In this case, the union key must be at least one set of both dimensions.
  • And time after time, when combining information, this process will worsen, and it will take more and more time to load the dashboard.
  • At the same time, it turns out that 240 connectors are not enough to add and combine information before rendering it, additional resources are needed, including the time required.
  • Obviously, this brand is not omnipotent, especially in light of today’s increased needs.

Yes, Data Studio will bring the results you need when running simple reports from up to two ad agencies. However, simple tasks are not frequent guests in marketing activities. To collect and combine information, you need to use OWOX BI.

Below Is a List Of The Strengths Of OWOX BI:

  • Can use absolutely all sources of information and perform any tasks.
  • Does not create problems when working with UTM tags in the statistics of the required advertising campaign.
  • Carries out an automatic analysis of the quality of information, issues messages about the mistakes made.
  • Able to accumulate all information into a single capsule in Google BigQuery, then connecting this capsule with Data Studio and creating a full-fledged report.

Before entering information into Data Studio, all positions must be clear. This will allow not only to reduce the processing time of information, but also to establish what information can be presented on the dashboard. For complex reports, you can add information directly to Data Studio or use data from Google Analytics. To work correctly in Data Studio, you need a clear knowledge of the purpose of the dashboard and an understanding of what needs to be obtained from graphs and diagrams. Data Studio is a practical tool for marketing professionals. It is not omnipotent, of course, but it successfully competes with products such as Tableau and Power BI, by the way, not free. In conclusion, we suggest that you not only save this information for yourself, but also share it with all interested parties.