Launching your first mobile app is a very exciting time but it also a very stressful time. With over 2 million apps available in Apple’s App Store and the Google Play store, competition is steep. That’s why, without a solid launch strategy, even the best apps don’t make it.
Applying the best strategy isn’t difficult, especially with the help of mobile monetization and app distribution platforms like the App next discovery platform, which can help you grow your mobile business via strategic app promotion.
That being said, while such a platform could definitely be an essential part of your app monetization strategy, here are 5 steps that you can put into practice to help you launch a successful mobile app:
Step 1 – Create the foundation
Three months prior to the launch of your app, you need to layout the groundwork. This means identifying your app’s target market and setting up social media networks that are popular with your target users. Register your domain and create a landing page or website for your application. Promote your app in a short video that demonstrates its best features. Research app submissions guidelines for the App Store and Google Play, such as the Google play developer console. It’s also a good idea to plan a beta release so that you can work out any last minute issues.
Step 2 – Create a press kit
Three weeks before launch, put together a press kit of your app, including a description of what you’re offering and screenshots. Pitch your app to reporters or any influencer who may be interested in your product or service. Make sure you have identified all software that is necessary for your app and integrate it.
Step 3 – Submit your app
Once you’re ready for launch, submit your application to the app stores of your choosing. Once it’s been released, let everyone on your email list and influencers/the press know that the app is available. Create a dashboard for analyzing and recording success metrics that you identified before. You may find an application analysis tool useful in helping you to keep track of important data.
Step 4 – Keep improving
Three weeks after launch, gauge overall customer satisfaction by monitoring feedback streams, social signals and reviews. Fight churn by proactively interacting with your first customers to maintain interest. Encourage your customers to rate and review your app. Monitor download growth trends, your app store rank and be sure to fill out your performance dashboard every week to check your progress against key metrics. This is also the perfect time to release the first update for any bug fixes.
Step 5 – Maintain growth
Three months following the launch be sure to continue rewarding your loyal customers and give them incentive to stick around. Make your app easy to share to encourage customer referrals. Optimize push notification frequency and marketing communication. Continue to evaluate your performance dashboard to keep an eye on your key metrics, giving you the chance to consistently improve.